California, USA-based music technology platform, Orfium acquired Soundmouse. The company announced the acquisition on January 16, 2023. However, it did not disclose the amount of transactions pertaining to the purchase.

Purpose of acquisition by Orfium

The recent acquisition brings together the global market leaders in digital music and broadcast rights management as well as reporting.

Meanwhile, Orfium seeks to expand its offering with the latest purchase.

What the Orfium official has to say

Rob Wells, Orfium CEO and former Universal Music Group President of Global Digital said, “Bringing Soundmouse into the Orfium family, we are moving to a place where we can serve the entire entertainment ecosystem across mainstream and digital media. By connecting creators, rights holders, and music users, we can deliver more value to stakeholders across the board.”

He further added, “Making music easier to find, use, track and monetise across all channels is one of the core problems we’re helping to solve for the industry. Our software, built on advances in machine learning and AI, empowers rights owners, creators and key stakeholders to realise more value as new platforms for media consumption emerge and scale. There is no other company in this space building and investing in technology like Orfium. Acquiring Soundmouse enables us to scale our product offering and expand deeper into the complex infrastructure of the entertainment industry, streamlining content creation and management for programme-makers, broadcasters and music rights holders.”

What the Soundmouse official has to say

Soundmouse Co-CEO Charles Hodgkinson further added, “Over the past 20 years, Soundmouse has been building and setting the standard in cue sheet management and monitoring for the broadcast and entertainment production space. Combine that with Orfium’s expertise in UGC tracking and claiming for publishers, labels and production music companies. We bring the worlds of digital and broadcast together in an integrated way. There is a huge amount of synergy between our companies, which will allow us to deliver even more benefits to creators, rights holders, broadcasters and collecting societies with cutting-edge technology and industry expertise.”

About Orfium

In 2015, Drew Delis and Chris Mohoney launched Orfium. The company’s goal is to bring cutting-edge technology to the music rights management space. The company boasts more than 300 professionals. Meanwhile, the company continues to build and deliver the technology needed to support the entertainment industry of today and the future. Orfium provides unrivalled solutions to the entertainment industry’s most complex problems around music, content, and rights management.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.

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