Attention, the AI-powered sales assistant that assists teams in overcoming inefficiencies at every stage of the sales cycle, announced a USD 3.1 million funding round led by Eniac Ventures, with participation from Frst, Liquid2 Ventures, Maschmeyer Group Ventures, Ride Ventures, and the founders of Ramp, Level AI, Truework, CBInsights, and Zoi, among others.
“We’re excited to work with Anis and Matthias as they use the most recent advances in AI generation and natural language comprehension to supercharge sales teams,” said Hadley Harris of Eniac Ventures. “We enjoy working with repeat founders and couldn’t be happier with the market pull they’re already seeing.”
Anis Bennaceur and Matthias Wickenburg began rival software firms before joining forces and co-founding Attention in September 2021. Their unexpected alliance has produced some outstanding achievements. Since its beginning, Attention has assisted various sales teams in optimizing their CRM hygiene, shortening sales cycles, and increasing revenue.
The two former adversaries turned business partners are looking forward to ushering in a new age of sales efficiency. The funds raised in this round will be utilized to improve the AI capabilities of the product and help it win the market.
Attention strives to make every sales organization the best version of itself. Every sales organization must cope with delayed ramp-up for new sales representatives, while CRM hygiene and deal stalling are constant pain points for veteran reps. Attention is a fully integrated AI-powered sales assistant that addresses all these concerns.
The most difficult components of sales are streamlined through Attention. It instantly populates sales people’ CRMs (Salesforce, Hubspot) following calls, providing C-Suite management with flawless forecasting insight, and promptly writes intelligent emails.
Attention also enables businesses to rapidly and successfully ramp up new salespeople, duplicating top selling’ best practices throughout the team. Attention’s embedded AI-powered technology delivers ideas and real-time responses to prospects’ inquiries during calls, resulting in increased rates of success and closed business for all sales reps.
Attention addresses inefficiencies across the sales cycle, from initial discovery to follow-up conversations, freeing up more time for actual selling.
The standard for how sales teams do training and enablement is rising. This round is merely the first stage in the company’s aim to enable sales teams worldwide to reach their full potential.
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