MONTREAL— Wiseday Financial Inc. is changing the mortgage landscape in Canada by offering the country’s first completely rapid mortgage pre-approval procedure. For decades, obtaining a pre-approval from a well-known bank or traditional lender required mountains of paperwork, multiple phone calls, and a seven-day wait time. Wiseday allows consumers to acquire a shoppable pre-approved mortgage letter — and begin their house hunt — in as little as five minutes.
Eric Dahan, co-founder, and CEO of Wiseday:
“There’s a lot of discussion about innovation in the mortgage industry, but startlingly little has been done to enhance the consumer experience. The majority of clients want a rapid pre-approval so they can start looking into their possibilities. However, in Canada, the procedure is reversed. Homebuyers must first clear a slew of red tape before they can even begin browsing. By removing the waiting, we are turning the entire process on its head. Our team created the technology that removes a very annoying barrier that has persisted in the home purchasing process for far too long. With the launch of our ‘on-demand’ mortgage pre-approvals, home buyers regain control; they can immediately learn what they qualify for and begin looking for a home.”
Wiseday’s rapid pre-approval method follows the company’s USD 5 million seed funding round in 2021 by Havery Capital, a startup firm founded by Michael Bitensky, co-founder of Goli Nutrition.
“The Wiseday founding team arrived with a clear vision of what needed to happen in order to improve the mortgage process for the next generation of homeowners,” said Michael Bitensky, co-founder of Goli Nutrition and president of Havery Capital. “They had the step-by-step approach, industry understanding, and commitment required to modernize the business – making it more efficient and customer-centric.” I can’t wait to watch this promising little startup fully transform the Canadian home buying process.”
More about the startup:
Wiseday was founded in Montreal in 2021 to simplify the homebuying experience, rapid, and cheap for a new generation of Canadian homeowners. Wiseday is the first firm to deliver quick mortgage pre-approvals to Canada, giving shoppable mortgage letters in only five minutes by reinventing the time-consuming mortgage process. Wiseday’s 100% online, zero-commission structure and automated lender negotiation results in savings that are passed on to clients.
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