New York, U.S.A-based global leader in cloud-based SaaS technology for broadcast and connected TV, Amagi acquired Streamwise. The company announced the acquisition on November 21, 2022. However, it did not disclose the amount of the acquisition.

Launched in 2020, Streamwise is Los Angeles, U.S.A-based early-stage data aggregation and reporting platform for content distributors. As a part of the deal, Doug Shineman, CEO of Streamwise, intends to join Amagi to lead business development for its new analytics vertical. 

Purpose of acquisition by Amagi

With the latest acquisition of Streamwise, Amagi intends to enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards. 

Besides, the company has plans to offer Streamwise capabilities as a stand-alone offering to customers. 

After the integration of Streamline and Amagi product suites in the coming months, customers can additionally subscribe to Streamwise solutions in a seamless manner. 

Moreover, Amagi can integrate its proprietary as well as third-party data to provide content brands with insightful, unified analytics. Streamwise’s modern and intuitive UX allows Amagi’s customers to gain actionable business insights in a centralized and automated manner. 

What the Amagi co-founder has to say

Baskar Subramanian, CEO & Co-founder, Amagi, said, “What content brands need now more than ever is information at their fingertips. The genius of Streamwise’s data platform lies in its simplicity and accessibility, making it an excellent value addition to Amagi’s SSAI-based ad offerings. Together, we can enable content brands to shape their programming, optimize their distribution and generate better ROI.”

What Streamwise official has to say

Doug Shineman, CEO of Streamwise, said, “Our combined offering will help content distributors make smart decisions and scale their business in the streaming economy by saving content, sales, marketing, and finance executives from repetitive, manual, and error-prone processes.”

About Amagi

In 2008, Founders Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan launched the company. The U.S.A-based company is a next-generation media technology company offering cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. It enables content owners to launch, distribute as well as monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. 

Amagi also offers 24×7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Amagi supports more than 700 content brands, over 800 playout chains, and more than 2100 channel deliveries on its platform in over 40 countries. Amagi boasts several presences in regions such as New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore. Besides, it has broadcast operations in New Delhi and an innovation centre in Bangalore.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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