London, the U.K-based SaaS marketplace for brands and agencies, Evorra, raised an additional USD 1 million in recent funding. The pre-Seed round took place on August 30, 2022. Boston, the U.S.-based York IE, led the investment for the company.
Purpose of funding for Evorra
With the fresh proceeds from the latest pre-seed round, the company aims to pursue its vision further to enable responsible data marketing at scale.
Evorra has plans to expand its operations. Moreover, the Saas platform intends to diversify its reach.
What the company’s official has to say
Aaron Ritoper, co-founder and CEO, Evorra, said, “We are fortunate to have the support of investors that truly understand how Evorra solves real advertiser challenges. The global interest in Evorra is growing every day because we bring together ease of use and the ability to activate privacy-compliant audiences at scale without a costly and expensive technology burden. Evorra has developed with regular input from a community of brands who believe in the power of a posted cookie, decentralized data service, and are motivated by the opportunity to solve complex ad tech problems with uncompromising simplicity.”
What the investor has to say
Marshall Everson, VP, Investments and Strategy, York IE, said, “We are always excited to partner with companies who are taking a big problem and looking to solve it simply. This can only happen when there is a depth of experience in the team trying to solve the problem, and they are not afraid to look at things differently. We saw this immediately with Evorra’s founding team. The advertising industry urgently needs an easier way for advertisers to take back control of their data marketing decisions without the cost and complexity of legacy or some of the new solutions coming to market. Evorra is that solution.”
About the company
Aaron Ritoper, Marc Campora, Piero Poli, and Warren Chang launched the company in 2020. Evorra’s platform offers brands and marketing teams the solutions to build or monetize addressable, first-party audiences at scale. The company provides digital advertising. It leverages clean-room technology without compromising scale, cost, transparency, or privacy. Akama Holding and Vivium, based in the Middle FirstPartyCapital, and the Australian VC fund Shearwater Capital are the investors in the company. Evorra operates in the USD 200 billion market demand for privacy-compliant data at scale. The company’s vision is to democratize addressable audiences at scale for non-technical marketing professionals without letting go of privacy.
For more extensive analysis and Market Intelligence reports, feel free to approach us.
We try our best to fact-check and bring well-researched as well as non-plagiarized content to you. Please let us know
if there are any discrepancies in any of our published stories,
-how we can improve,
-what stories you would like us to cover
–what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback, and thank you for stopping by!
Next Article
