NEW YORK Pogo, a business that enables users to make and save money by utilizing personal data, recently has raised USD 14.8 million in funding. This includes a USD 2.5 million pre-seed round and a USD 12.3 million seed round led by Josh Buckley.

The founders of Honey, Front, , Rent the Runway, Carta,the CXOs of Stripe and Adobe, as well as artists like The Chainsmokers, Sophia Amoruso, Ryan Tedder, Lenny Rachitsky, and others are among the other backers. Other investors include Slow Ventures, Village Global, Harry Stebbings’ 20VC, Mr. Beast’s Night Ventures, Hyper, Shrug, and Slow Ventures.

Pogo just released an app that helps users find cost-saving opportunities in their regular purchases and financial decisions while also giving them the option to be compensated for their data. Pogo is now utilized by hundreds of thousands of families, and it has 6-figure daily active users who constantly save and earn millions of dollars.

Dom Wong, co-founder, and CEO of Pogo said:

 “In a world where corporations are using your data for their own gain without your awareness, we certainly believe that you deserve the tools to use your own data for your own profit. In the modern digital environment, “Think of Pogo as your agent.”

Josh Buckley, the founder of Buckley Ventures, said:

 “Pogo is developing a suite of tools that enable the average individual to flip the script and harness their data for their own gain. Pogo has some of the greatest user retention rates among consumer apps, and they are growing at a breakneck pace. Thus, I believe they may become a legendary business.”

Pogo’s most recent fundraising effort will be put to use to attract top talent, significantly increase user growth, and keep creating cutting-edge features that enable users to earn and save money.

More about the startup:

Pogo wants to enable people to increase their income by releasing the potential of their data. The Pogo software effortlessly finds ways for customers to save on their regular purchases and financial decisions, and it also gives users the option of being compensated for their data. Pogo has developed to hundreds of thousands of active members in just over a year since its start, continuously producing millions in earnings and savings. Oskar Melking, Shikhar Mohan, and Dom Wong started Pogo in NYC.

Users of the Pogo app receive incentives for each purchase they make. Pogo provides straightforward recommendations that users may act on in a few clicks based on the data users choose to associate with the app. Finding considerable insurance discounts, bank fee refunds, pharmaceutical savings, tailored shopping deals, and more may be possible (Pogo users save an average of USD 650 a year on vehicle insurance, for instance). Pogo also finds strategies for customers to be compensated in a clear, opt-in manner for their data. User trust is of the utmost importance, and Pogo offers users the controls to select the use cases they are most comfortable with.

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Kshitij does business research and content writing for VCBay. Pursuing BBA from Symbiosis Center Of Management Studies (SCMS) Pune, he is skilled in Financial Modeling, Stock valuation and Microsoft Excel. He is passionate about Entrepreneurship and Finance.

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