TORONTO, AUGUST 22, 2022 – Tercera, a growth-focused investment company specializing in professional cloud services, has invested USD 11 million in Myplanet, the leading expert in composable commerce. By strengthening its ties with the MACH Alliance, introducing new, creative pre-packaged accelerators that democratize access to composable trade, and doubling the size of its worldwide talent pool, Myplanet will strengthen its position in this quickly expanding industry.
Myplanet’s CEO and creator, Jason Cottrell:
“The state of commerce is changing. Experiences, subscriptions, and consumption have replaced the buy button and shopping cart, and linked gadgets explained. Composable commerce enables shops to embrace this future, boost efficiency, cut costs, and foster interconnection. We can speed up that transformation and establish ourselves as the go-to site for composable commerce with the help of this capital injection from Tercera, a company that has a thorough understanding of the market.”
According to Kelly Goetsch, Chief Strategy Officer at commercetools:
“Myplanet is a clear pioneer in API-first commerce.” “Our collaborative work has garnered recognition for a cause. Any store wanting to make the switch would be wise to look at Myplanet because this team is the total deal. This investment will further boost their team’s performance, benefiting the entire MACH Alliance ecosystem.”
The monolithic commerce systems of the past can’t keep up with the “multi-problem” that today’s retailers are facing: how to deliver a seamless consumer experience across numerous channels, brands, locations, languages, currencies, and business models. Retailers can tackle this multi-problem with APIs and composable commerce solutions. Gartner states that 60% of new commerce capabilities will be offered API-centric services by 2023.
According to Tercera Partner Bill Petty:
“Composable is doing for commerce what the cloud did for computing. Myplanet’s extensive expertise in creating digital experiences offers a unique perspective on how the market has changed and what consumers want. We’re thrilled to collaborate with Jason and his diverse and skilled team to establish Myplanet as the premier MACH provider worldwide.”
More about the company:
Myplanet, a B Corp-certified company, focuses on systems for composable commerce, consumer data, and retail data. As a member of the MACH Alliance and with more than ten years of expertise in digital programs, the company has collaborated on significant projects with major brands, developing solid capabilities in data-driven design, AI implementation, and personalization. To provide context-aware, multi-interface experiences that enable organizations to achieve their business objectives, Myplanet is reshaping how businesses use technology.
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