Every decade, the definition of beauty changes. With a new brand, product, or trend, people’s perception of what beauty and makeup accounts for are altered. Many companies see it as a ripe opportunity to enter the cosmetic market and further grab a significant chunk of the profits.
In 2018, the global cosmetics market’s value stood at USD 507.8 billion. Later, In 2020, the Beauty and Personal Care market realized revenue of USD 472 billion worldwide. However, by 2025, the further projected value amounts to USD 758.4 billion. The period of 2013- 2026 observes a CAGR of 2.6% in terms of revenues. Personal Care is the most significant segment collecting 48% of the sales. Next comes the Skin Care segment with 27%.
The beauty industry shows no signs of slowing down. Considering this, we present the Top 10 beauty startups worldwide. Beauty Startups not only have turned investors’ heads but also possess trust among consumers.
1.MyGlamm
- Founded – 2015
- Founders – Darpan Sanghvi, Priyanka Gill
- Location – Mumbai, India
- Funding – USD 311.9 million
The D2C brand MyGlamm is a wholesome marketplace for stylists, beauticians, and nail as well as spa aestheticians. Since its inception, the company has acquired five brands. The most notable are brands such as, PoPxo, a lifestyle content program, and Miss Malini Entertainment.
2.Function of beauty
- Founded – 2015
- Founders – Hien Nguyen, Joshua Maciejewski, Zahir Dossa
- Location – New York, the U.S.
- Funding – USD 247. 9 million
The company offers customized hair care products tailored to specific hair profiles, goals as well as textures. The brand has a solid commitment to its community. 54% of its shampoo and conditioner bottles are made from recycled plastic or are recyclable. Besides, it emits 10% lower emissions to reduce waste and unnecessary packaging. Moreover, the company’s formulas are science-based and vegan. It prefers naturally-derived ingredients in optimized doses depending on the user’s hair needs. It offers cruelty-free and furthermore free of sulfates, parabens, and formaldehyde donor products.
3.Madison Reed
- Founded – 2013
- Founders – Amy Errett, Eric Hutchinson, Sabrina Riddle
- Location – San Francisco, U.S.A
- Funding – USD 236 million
The U.S-based company deals in hair colouring products. Its offerings are Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, as well as titanium dioxide. The brand has Leaping Bunny Certification, i.e., the international gold standard of cruelty-free beauty.
4. Nykaa
- Founded – 2012
- Founders – Falguni Nayar
- Location – Mumbai, Maharashtra, India
- Funding amount – USD 148. 5 million
The Mumbai, India-based e-commerce company, Nykaa deals in beauty and wellness products. It houses over 2500 brands and more than 5,00,000 products and delivers pan India. The company earlier launched its IPO successfully in 2021. Previously in 2020, the company joined the much-coveted unicorn club.
They also offer comprehensive content, including product reviews, beauty how-to videos, articles by experts, and an e-beauty magazine.
5. Glossybox
- Founded – 2011
- Founders – Charles Abercron, Janna Schmidt-Holtz
- Location – Berlin, Germany
- Funding amount – USD 134.6 million
The Germany-based beauty brand operates as an online subscription service. It delivers premium beauty products directly to its users’ doorstep. Users also receive samples of hair products and skin care products for women via the company’s subscription.
6. Ever/Body
- Founded – 2018
- Founders – Karen Castelletti, Kate Twist
- Location – New York, U.S.A
- Funding – USD 110.5 million
The company is a cosmetic dermatology provider of personalized as well as tech-enabled services. Its mission is to demystify cosmetic dermatology and further make it more accessible to denizens. Moreover, the brand provides a curated collection of clinically-tested face and body treatments. Besides, it engages the expertise of trusted medical professionals to deliver natural-looking results in under 60 minutes. Furthermore, the brand aids clients in establishing a modern approach to skincare as part of their self-care routine.
7. Perfect Corp
- Founded – 2014
- Founders – Alice Chang
- Location- Taipei
- Funding – USD 100 million
The cosmetic company offers a Perfect Console platform. Its platform allows brands as well as retailers to upload their own products. More than 320 brands use the company’s platform for virtual makeup trials, hair colours, and accessories add-ons. The brand offers the most innovative A.I. as well as A.R. beauty tech solutions to enhance a user’s journey. Its app suite consists of applications such as YouCam Makeup, YouCam Perfect, and YouCam Video. YouCam Makeup was recently voted the Best Fashion & Apparels App* of 2015. It further boasts 900 million downloads.
8. BirchBox
- Founded- 2010
- Founders – Hayley Barna, Katia Beauchamp
- Location- New York, U.S.A
- Funding -USD 97.2 million
Birchbox is a New York-based online subscription platform. It specializes in not only in makeup but also other beauty-related products. In 2012, the company acquired JolieBox. The brand offers a monthly delivery of personalized samples with original content and a full e-commerce shop. It partners with the best brands in the industry, i.e., from mainstream favourites to niche up-and-comers. Birchbox uses a proprietary algorithm to send the right products based on their profiles as well as preferences to the right people. In addition, it offers tips, tutorials, reviews and a generous loyalty program to give customers the confidence to buy their new favourites in the Birchbox Shop.
9. Beleza na Web
- Founded – 2008
- Founders – Alexandre Serodio
- Location- Sao Paulo, Brazil
- Funding – USD 45 million
The Brazil-based brand has been acquired by Grupo Boticario. The company is an online beauty retailer. It offers wide range of premium makeup products such as perfume, skin care, makeup, body and bath, and other products. The company was named as Best Cosmetics and Perfumery Store in Brazil 2012. It also received the Duke’s Choice Award Winners in Latin America in 2016.
10. Sallve
- Founded – 2018
- Location – Sao Paulo, Brazil
- Funding – USD 31.8 million
Sallve is a beauty D2C brand in Brazil. It aims to develop amazing formulas as well as safe products, for a fair price. Sallve team of co-founders consists of successful digital entrepreneurs, one of the most well known beauty influencer in Brazil and seasoned beauty industry executives. Inspired by real needs, and further taking into account the opinions o f thousands of people on social media, in product reviews and in Sallve community, the company and its scientists use artificial intelligence, to make products. Moreover, their products are of superior quality, that does suits user’s skin and the environment.
To explore such startups, visit Zefyron Startup Database.
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