28th July 2022, Los Angeles — De Soi, a line of high-end non-alcoholic aperitifs created by Katy Perry and Morgan McLachlan, announces USD 4 million in seed funding led by Willow Growth and including renowned entertainment and sports agency Creative Artists Agency (CAA). The brand gained significant wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine after a successful launch in January of this year and in different places throughout California. 

The company will use the recently obtained funds to expand its retail network and satisfy consumer demand by delivering De Soi to shelves across the country, taking advantage of the expanding USD 820 billion non-alcoholic industry.

Businessmen and businesswomen meeting brainstorming ideas

 Deborah Benton, Founder & Managing Partner at Willow Growth:

The non-alcohol business has excellent potential for advancement, and I’m excited to work with Katy and Morgan to introduce an intelligent, thoughtful option to the market.

Early in 2020, both McLachlan and Perry were expecting babies and looking for alcohol-free ways to relax. McLachlan, a master distiller focused on high-quality botanical spirits at AMASS for more than ten years, was named one of Food & Wine’s Drinks Innovators of the Year. As a well-recognized pop musician, Perry’s numerous foreign tours have fueled her desire to create a planet that is better and more future-oriented. Her commitment to fitness has spurred several business triumphs, including her membership on the Bragg Board and her role as a significant investment in Impossible Food and Apeel Sciences.

De Soi is available for purchase in stores like Foxtrot, Erewhon, Boisson, and Total Wine as well as online through their website and Amazon.com.

De Soi (de-swa) aperitifs serve as a sophisticated substitute for alcohol with better ingredients, natural adaptogens, minimal calories, and no refined sugar. 

Type of drinks:

They are inspired by the French philosophy of pleasure with restraint. The sparkling drinks, popular with celebrities like Kris Jenner, Amy Schumer, and Chelsea Handler, are available in three flavors, each with its unique functional advantages.

De Soi Sparkling Non-Alcoholic Apéritif logo

Golden Hour is an energizing cocktail with overtones of warm citrus, lemongrass, and leafy herbs prepared with maca and L-theanine from green tea.

With notes of blackberry nectar, vanilla wood, and rose petals, Purple Lune is a rich and delicate elixir blended with ashwagandha and tart cherry to provide balance to the body.

Champignon Dreams is a smooth and well-balanced pour with notes of earth, bitter grapefruit, and sticky summer strawberries that ease you into the evening. It is prepared with reishi mushroom and passion flower.

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Kshitij does business research and content writing for VCBay. Pursuing BBA from Symbiosis Center Of Management Studies (SCMS) Pune, he is skilled in Financial Modeling, Stock valuation and Microsoft Excel. He is passionate about Entrepreneurship and Finance.

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