Following a year of record growth, Movable Ink, the premier content personalization service, announced that it has raised US $55 million in Series D fundraising on April 28th, 2022. Existing investors such as Contour Venture Partners, Intel Capital, and others joined Silver Lake Waterman in leading the round. With this latest round of funding, Movable Ink has raised US$97 million since its inception in 2010.
What the founder has to say:
Vivek Sharma, CEO, and Co-Founder of Movable Ink:
“Consumers today have higher expectations for customization than at any other time in history. People want brands to personalize their experiences as they go through different touchpoints, devices, and phases of their journey. Marketers must shift from a campaign-centric perspective to a customer-centric mindset. For many years, Movable Ink has been the cornerstone of some of the world’s most well-known firms’ marketing strategies. This additional amount of funding will enable us to expedite our product roadmap, responding to marketers’ requests for continuing innovation and automation throughout their programs, allowing them to succeed in this new world.”
What the investors have to say:
Shawn O’Neill, Managing Director at Silver Lake Waterman:
“It’s becoming increasingly vital for marketers to make it easier and more intuitive for them to generate and manage personalized content across channels to increase real-time intent, conversion rates, and brand loyalty. With the acquisition of Coherent Path, we are delighted to continue our cooperation with Movable Ink as they grow their platform, machine learning, and automation capabilities at scale.”
More about the company and funding:
Customers don’t interact with data; they interact with content. In any client interaction, Movable Ink transforms any data into customized content. The world’s most inventive brands use movable Ink to boost their marketing performance. The company is based in New York City and has operations in North America, Central America, Europe, Australia, and Japan, with over 500 workers.
The round of funding comes on the heels of several notable Movable Ink achievements, including:
- As a result of steady client growth, annual recurring revenue has surpassed US $100 million.
- In Q1 2022, more than 100 new employees will be hired worldwide, bringing the overall number of employees to over 550. By 2022, the company expects to have over 700 people worldwide.
- Acquiring Coherent Path, an AI-powered content engine, to help marketers better understand customer intent, activate any data, and offer the right, personalized content across a range of consumer touchpoints in an automated, highly scalable manner.
- Germany, Austria, Switzerland, the Nordics, and the Benelux are among the countries where the company is expanding.
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