Headquartered in Haymarket, NSW (Australia), Cascade, a strategy execution platform, raised USD 29 million on March 21, 2022, in Series A funding. Leading organizations such as AstraZeneca, American Express and Johnson & Johnson use Cascade’s platform.
California-based Telescope Partners led the Series A round of funding. Five V and Carthona also participated in the round.
Purpose of Funding
Cascade intends to use the funds to consolidate its market position. Further, they seek to accelerate their product roadmap with fresh capital.
Moreover, the firm plans to expand its operations across North America and Europe. Cascade anticipates growing to several million users in the coming three years. The OR-based startup wants to bolster its position as the top-rated strategy execution platform by G2.
A few months ago, the company raised USD 5 million in a seed funding round.
What the founder of Cascade has to say
“The commitment from both investors and our customers reflects the need to significantly rethink how to approach strategy execution. Our platform frees strategy from static presentations and spreadsheets into a dynamic workspace that drives alignment, day in and day out. The age-old debate about whether the strategy should be top-down or bottom-up is finally over. It’s neither. The strategy needs to be dynamic, inclusive and adaptive to the current business environment,” said Tom Wright, CEO of Cascade.
What the investor has to say
Mickey Arabelovic, Founder of Telescope Partners, commented, “Cascade’s impressive traction to date with global companies of different sizes and industry focuses speaks to the ubiquity of the problem they are solving. Strategy is hard to create and even harder to execute. Cascade’s focus on operationalizing strategic plans drives alignment and focus within organizations unlike any other solution in the market today. Bottom line, Cascade drives better outcomes for its customers. We are excited to partner with Cascade as they embark on this next stage of growth.”
What do the customers have to say about Cascade
Cascade boasts of a solid and renowned customer base such as Carhartt, Caterpillar, Toshiba, among others.
“We were desperate for a platform that helped us bring our strategy together, share it, track progress, drive accountability and move away from spreadsheets. Cascade gave us that,” said Chris Beacher, Head of Projects & Construction for Toshiba.
Over 6000 customers already use Cascade’s software. Besides, providing a clear direction, they also provide transparency among employees. Further, it makes the employees understand how their contribution significantly impacts the organization.
Cascade has quadrupled its integration into tools like Microsoft Teams, Microsoft Dynamics, and others.
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