Whether you’re looking for new clients or potential partners, every good entrepreneur knows that networking (usually through attending events and meeting new people online) is the way to obtain both. A crucial part of networking is exchanging contact info, which is usually done through the exchange of business cards.
However, as the world has shifted to the digital sphere, there emerged a new concept in the field: digital business cards.
Digital business cards are virtual cards used to share contact information. Similar to physical cards, these can also be customized and shared with anyone. According to Business Wire, the business card software market’s value is even estimated to reach $3,065.8 million by 2027. This only proves that people are shifting to digital business cards, and the rest of the industry will soon follow.
But if you need any more proof that these cards are the future of networking, here are more reasons why:
Professionalism in the gig-economy:
The number of freelancers in the United States continues to grow. In a report by Forbes, it was revealed that 36% of Americans performed freelance work in 2021. That is more than a third of the working population, amounting to 59 million people.
Since freelancers don’t have a physical workplace, they mostly rely on digital methods to get work and find clients. Digital cards provide an easy avenue for these people to share what services they offer professionally. They don’t need to print business cards out and attend physical events, as they can just attend virtual ones and share their digital business cards. They can also attach the said card to their emails when reaching out to potential clients.
Another benefit is how the cards can be easily adapted to suit current needs. Doorway highlights how customizable the cards are, with users able to instantly change the design or contact information. With modern workers constantly changing jobs and roles, always having an up-to-date card will make them look more professional.
Increasing concern for the environment:
At present, Medical News Today points out that more people are conscious of any decision that may negatively affect the environment. Traditional business cards are made of cardstock, which is supposedly made to last. Nonetheless, it is still a type of paper, hence it is prone to wear and tear. They also run out, consequently the need to re-print or order additional copies not only adds to expenses but also harms the environment.
Alternatively, digital business cards are virtual, removing the need to print and distribute them. They are kept in your electronic devices, eliminating the need for paper and ink resources.
They’re cost-effective:
As previously mentioned, the cost of traditional business cards adds up in the long run due to the special paper and ink needed to produce them. Today companies offer different prices for digital cards depending on a consumer’s needs. The business cards are often priced differently depending on how you use them. If you simply use a digital business card platform to design your card, it’s free. However, if you want to link it to a card-sharing app for easier management, you may need to pay a small subscription to use the service. Either way, it’s still cheaper than having to print multiple cards every time you run out of them.
Contacts become easier to manage:
Due to being digital, these business cards are easier to arrange, manage, and categorize. Compared to traditional cards, these will not take up any space in your desk or workstation and are not bound to be misplaced. In a similar way, you only have to have your device with you to access your own business card. It dismisses the need to carry multiple copies, making them more convenient.
Since these cards are kept on your electronic device, searching through your contacts becomes easier too. There is no longer the need to sift through every card you have to find your contact. Instead, you can easily search for them on your device or through a card-sharing app.
If you Want to Pursue Entrepreneurship, digital business cards are one thing you should have. Not only are they convenient and sustainable, but they are also cost-effective and customizable.
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