Domestika, a US-based website that creates and sells online video tutorials and courses, has raised USD 110 million in a Series D funding round led by Zeev Ventures on 27 January 2022. The company has raised USD 200 million to date.
Investors: Zeev Ventures, a longtime investor, led the latest funding round with participation from GSV and other private investors.
The Objectives behind the funding: The company did not disclose how the funding would be utilised.
About Domestika
Founded in 2002 by Julio Cotorruelo, Tomy Pelluz and Daniel Villegas, Domestika is a creative community platform that offers online courses from expert professionals. The startup’s community provides video-based lectures on creative resources, discussions, and promotion, enabling individuals to learn from experts in the creative sector without a set schedule and earn a certificate. The company presently offers over 2,000 courses designed by 1,300 creative professionals, and it’s adding on average 110 new courses every month, covering subjects as diverse as painting animals, crocheting techniques, and editing for Instagram. It has over 8 million members, and they have collectively taken over 13 million courses. There are courses presented in English, Spanish, Portuguese, German, French and Italian, and additionally, all courses feature subtitles in English, Polish, Spanish, Portuguese, German, Italian, French and Dutch.
What the Founder has to say:
“And those numbers are growing,” Co-Founder and CEO Julio G. Cotorruelo said in an interview, referring to the courses but also the company’s community of users. “It’s starting to be a big number. At this scale, no one is doing the amount of creative courses that we are.” Domestika produces the courses, but in conjunction with the teachers, “great professionals but maybe not great at producing an online course,” Cotorruelo said. “So we do it together. Then at the end of the day, the teachers are members of our community, too. The wheel never stops.”
What the Investors have to say:
“GSV Ventures is so proud to align with the team at Domestika, who prove every day that learning should be social, joyful, and beautiful,” added Deborah Quazzo, managing partner at GSV Ventures. “Domestika is a game-changer in how we approach learning and creativity, empowering 8 million learners and more than 1300 teachers around the world to pursue their creative passions. We are excited about their opportunities to continue to grow and scale globally”.
“At a time when it’s never been more vital for people to follow their passions and tap into their creativity, Domestika now has the scale to impact millions more around the world through its unique approach to education in creativity,” said Oren Zeev, founding partner at Zeev Ventures, in a statement. “Julio and his team have done an outstanding job in realising their vision of building meaningful social learning experiences and bringing together curious minds from across the globe. I am excited to support the team as they continue to innovate and grow.”
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