US-based Gr4vy, a payment orchestration platform that offers SMEs an infrastructure to expand without technical problems, raised USD 15 million on 13th January 2022.
Investors: The investment round was led by March Capital, specializing in investments in global companies poised for hypergrowth, along with Nyca Partners, Activant Capital, and Plug and Play Ventures. The company raised USD 11.1 million in its Series A round last year. That brings its total funding to USD 27 million, including previous rounds.
Purpose of funding: Gr4vy will use the funding to speed up its global expansion to meet growing market demand. Additionally, the company is developing its cloud-native payment orchestration platform (POP).
About Gr4vy
Founded in 2020 by Ali Minaei, Cristiano Betta, and John Lunn, Gr4vy is located in San Mateo, US. Gr4vy is a payment orchestration platform that offers SMEs an infrastructure to expand without technical problems. With Gr4vy in the Cloud, payment stacks are managed and scaled individually with the most significant level of flexibility. The startup’s customer base consists primarily of merchants and businesses involved with regular payments worldwide. Providing a link between merchants’ shopping carts and their payment processors.
The startup’s solution upgrades merchants’ payments stacks and payment methods to help them become more agile. Combining reporting, monitoring, and management under a single streamlined platform benefits a merchant’s entire business. The startup’s cloud Instances can be personalised according to the customer’s needs, from the simplest to the most complex requirements.
Furthermore, the startup is working with leading payment companies includes PayPal, GOCARDLESS, stripe, Braintree, Banked, and afterpay. To streamline the payment process and expand across different industries. This startup wants to revolutionise the payment industry by modernising payment infrastructure.
What the founder has to say
“Worldwide growth in various payment methods and processors has led merchants to build increasingly complex payment infrastructure that’s highly inflexible when it comes to the fintech and payments market,” said John Lunn, founder and CEO at Gr4vy.
“Payment orchestration shouldn’t be overly complicated. Our cloud-native POP delivers modern payment infrastructure and allows merchants to expand and manage payment methods, services, and transactions in a no-code/low code fashion with just a few clicks. As we continue to supercharge merchants’ payment stacks and deliver new products and services, we’re honoured to have the backing of such trusted names in venture capital, such as March Capital.”
What the investor has to say
“Digital payments methods today come in more forms than ever before, resulting in merchants feeling overwhelmed. There are BNPL providers, credit cards, account-to-account services, crypto, and a wide array of local payment solutions – all of which differ by geography and require engineering teams to integrate,” said Solomon Hailu, Partner at March Capital.
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