Home Breaking News Canadian SaaS startup Judo raises USD 3 million in seed funding

Canadian SaaS startup Judo raises USD 3 million in seed funding

Canadian-based Judo, a SaaS platform that enables brands to develop rich native mobile experiences, raised USD 3 million on 18th November 2021.

Investors: TenOneTen Ventures and Freestyle Capital led the seed round.

Purpose of funding: The company plans to use the new funds to improve the customer experience and promote the brand to high-profile clients. In addition, the development of a category filter platform that can meet the needs of the most demanding mobile publishers. Also, the company intends to recruit fresh talent.

About Judo Bank

Founded in 2015 by John Coombs and Sean Rucker, Judo is located in Toronto, Ontario. It is a SaaS (Software as a service) platform that enables brands to develop rich native mobile experiences. This platform allows publishers to deliver mobile apps without having to update them efficiently. Thousands of major mobile applications utilize the company’s no-code, server-driven UI technology, enabling the delivery of rich contextual user experiences at scale without requiring any updating. The server-driven UI provides developers with the ability to create new, rich in-app experiences without having to update the app store. Many digital brands adopt this emerging technology, which provides fresh, rich mobile experiences without requiring the user to update their app store. The company has established a leading position in professional sports, with its platform being leveraged by numerous top brands since several years ago.  Before now, Judo was bootstrapped with various high-profile clients, including over 50 NFL, NBA, and NHL teams. However, the company has expanded into sports gambling, consumer fintech, retail, and other sectors in more recent times.

What the founder has to say

“The Judo team and I are delighted to welcome TenOneTen and Freestyle Capital as investors. As real operators they appreciated the challenges we had in scaling a tech platform business one customer at a time. Capital allows us to accelerate fulfilling our mission of making mobile app publishers more efficient and effective by enabling flexible deployment of new experiences,” said John Coombs, CEO and Co-founder at Judo Bank.

What the investor has to say

“John and the Judo team have built a technical, differentiated product platform and a profitable SaaS business without outside capital. This impressive feat speaks to the quality of the team and to the enormous opportunity in front of them,” said David Waxman, managing partner at TenOneTen Ventures.


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Varun Nath writes about the startup ecosystem on VC Bay. A student at Delhi University, he is pursuing a Bachelor of Commerce degree. In pursuit of exploring the world of finance and technology.

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