Attest, a London-based market research firm envisaging assisting brands to be customer-focused through meaningful insights, has bagged US$ 60 million in a Series B funding round on 27 October 2021.
Investors: The latest investment round witnessed participation from Kismet and global VC firm NEA. Many other undisclosed investors took part in the funding round.
Purpose of the funding: The company seeks to deploy the proceeds from the investment round to accelerate its expansion efforts in Europe and North America. It will also aid in fulfilling its mission of making top-notch research persistently easy, powerful and fast for all.
About Attest
Brought to existence in 2015 by Jeremy King and Tony Hunter, Attest allows businesses to get insights about customers’ requirements, enter new markets, validate decisions, create new products or services, measure brands, track competition, comprehend live trends, and finally expand. Attest’s market reach has also grown, with brands gaining access to over 110 million people across 49 countries. Some of its clients such as Santander, Microsoft, Wise, Klarna and Walgreens/Boots have seen exponential growth. Attest’s self-serve interface allows its users to derive insight through its intuitive results dashboard and obtain answers at record time, everything with the direction of its in-house professionals. The company’s working staff has increased from 70 to 140 employees, performing their duties in the London and New York offices.
What the Founder has to say: “Our dramatic growth and the infusion of new capital are testaments of our progress, and the value addition brought by Attest. We have ensured transparency and reliability for our clients during uncertain and rapidly changing conditions. We attempt to support them in making educated decisions through consumer data to assist organisations of every size to grow and sustain. Customer voice will continue to be the topmost priority of businesses. Therefore, we are exhilarated to support more brands in new markets.”- Jeremy King, Founder and CEO of Attest.
What the Investor has to say: “Our current investment in Attest highlights our fidelity and our trust in their innovative technology and stellar team, which is transforming access to high-end consumer insights for a wide variety of brands at a commendable scale. Under the prevailing circumstances, tapping consumer behaviour has been a need of the hour, and Attest’s success in facilitating growth is apparent. Our estimates reveal the importance of consumer data to only rise.”- Colin Bryant, Partner at NEA.
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