Source: Cyabra website

Cyabra, an Israel-based SaaS platform that measures authenticity and impact within online conversations, has raised USD 5.6 million in a Series A funding round led by OurCrowd on 26 October 2021.

Investors: OurCrowd led the latest funding round with participation from Founders Fund (Peter Thiel’s fund), Harpoon Ventures, Alabaster, Accomplice, Brian Norgard (former CPO of Tinder), Will Graylin (former GM of Samsung Pay), Summus Z, TAU Ventures, Capital Y Management and others.

The Objectives behind the funding: The company plans to deploy the current proceeds to build out a robust research and development team to support the platform’s ongoing expansion, with an emphasis on adding sales and marketing teams to capture a global market.

The funding round will support the release of several new capabilities which expand and advance the analytical solutions Cyabra offers. These new capabilities include an entire module of “Snowball Effect” analysis, which relies on the deep analysis of the proliferation of content. The module enables users to simply understand how velocity and time can affect the shape of narratives driven by impactful authors.

About Cyabra

Source: Company’s LinkedIn profile

Founded in 2018 by Dan Brahmy, Yossef Daar and Ido Shraga, Cyabra breaks through the layers of online conversations in real-time to connect dots, gauge authenticity and measure the snowball impact. The platform’s powerful lens offers customers the ability to understand genuine narratives, discover trends and reach true audiences. Cyabra is led by a team of information warfare experts that have leaned on their expertise to provide consumer brands, advertising agencies, financial and public organizations with the needed tools to uncover information about inauthentic narratives and authors, even expanding to the likes of deep fakes, to examine the influence of nefarious conversations and fake news online. Cyabra reported a 400% growth in revenue last year. Cyabra’s clients and partners include the U.S. State Department, global advertising agencyTBWA and several large financial institutions. Cyabra’s platform detects false information and its authors and further analyzes it to connect the dots. Beyond identifying nefarious authors, Cyabra’s AI lens allows its customers to understand where communities are forming online to push group messaging and zero in on the authors of influence perpetrating the most proliferation. The company has also drastically enhanced its autonomous client notification system, allowing users to customize preferences around changes of authenticity and proliferation shifts in real-time.

What the Founder has to say:

“We founded Cyabra to bring authenticity to the digital realm, offering solutions to help make sense of the abundance of noise in online conversations today and uncover truths within these narratives,” said Dan Brahmy, Cyabra CEO and Co-Founder. “Disinformation is no longer solely a political issue; we’re seeing consumer brands identify a serious need to examine their online reputation and sentiment under a close lens. We’re excited to expand our footprint and leadership team to offer these companies the resources and information they need to make data-driven decisions and combat disinformation.”

What the Investor has to say:

“Nothing is more important in these times than information verification,” said OurCrowd CEO Jon Medved. “Cyabra is helping major corporations and organizations make sure that what we all read is verified first. This is both a great social need and a great investment.”

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.

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