Source: Company's LinkedIn profile

Wondrlab, India’s Platform first martech startup, raised USD 7 million in a pre-series round led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings and various independent investors, including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital. 

Investors: Pi Ventures LLP, Prodapt Holdings, Tanas Capital and various independent investors, including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital participated in the latest funding round.

The Objectives behind the funding: The company plans to deploy the current proceeds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of world-class martech platforms.

About Wondrlab:

Source: Company’s LinkedIn profile

Founded in November 2020 by Saurabh Varma, Vandana Verma and Rakesh Hinduja, Wondrlab is India’s first and largest platform-first martech startup with a power-packed mix of creative experience and technology. The company has a deep understanding of human behaviour, brands on platforms. And yes, an eternal sense of wonder. In December 2020, Wondrlab acquired What’s Your Problem, a media-agnostic, problem-solving, genuinely integrated creative agency founded by Amit Akali. The company aims to become India’s first communication network with leading platform-first and martech and platform-building capabilities. Presently, Wondrlab is one of the fastest  growing startups in the country, with an employee strength of 110 people and over 35 clients.

Speaking on behalf of Narotam Sekhsaria Family Office (NSFO), Narayanan said, ” We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition”. 

What the Founder has to say:

Speaking about the development, Saurabh Varma, Founder and Chief Executive Officer, Wondrlab, said, “We thank our investors for their faith and belief in us as a team. We have always believed in challenging the status quo. We truly believe that our differentiated strategy of being platform-first is a great value proposition for our clients. We will continue to invest in building deep capabilities across digital business transformation, content, data and marketing tech platforms. The next six months will be key to building on our incredible momentum.”

What the Investor has to say:

Speaking on behalf of Tanas Capital, Singapore, Amit Sharma, said, “The proposition is truly unique. We are excited about being a part of this journey. Wondrlab’s focus on digital communication and DBT; always being platform-first and building world-class martech products will create incredible value for clients and eventually investors.”

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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