SaaS Labs, a software provider for business process automation, raised USD 17 million in a Series A funding round from Base 10 Partners and Eight Roads Ventures on 18 October 2021.

Investors: Base 10 Partners and Eight Roads Ventures contributed to the latest round of funding.

The Objectives behind the funding: The company plans to deploy the current proceeds into research and development, product development and hiring talent globally.

About SaaS Labs

Source: Company’s LinkedIn profile

Founded in 2016 by Gaurav Sharma, SaaS Labs develops software products that revolve around productivity and business process automation. The company currently has three products: Helpwise, CallRoot and JustCall. Helpwise is a shared inbox software that combines all customer communication into a single view. With built-in automation tools and integrations, the system helps share the load among team members and automate various tasks, saving time and effort. CallRoot is a cloud-based analytics app for marketing teams. It can track and record your phone calls with clients, place them on a map and compile statistics on your interactions with clients. It integrates seamlessly with popular CRM tools, like Pipedrive and Zapier. JustCall is a flexible cloud-based phone system for marketing, sales and support teams to improve business performance and customer satisfaction. It can be used to make, receive, record and track phone calls, texts and fax directly from CRM or Helpdesk platform. 

SaaS Labs has been bootstrapped since its inception and is profitable. Presently, SaaS Labs has a 70-member team in India and Philippines. It aims to double the headcount by the end of 2021. The company serves more than 6,000 companies globally, including Divvy Homes, Ernst & Young, Jaguar and Walmart, to name a few.

What the Founder has to say:

“We have seen an unprecedented acceleration of cloud adoption among SMBs in the last 12 months. I’m excited to partner with both Base10 Partners and Eight Roads Ventures to capitalize on new and bigger opportunities that this shift has brought forward. We are going to deploy this fresh capital into product development, research and development (R&D) and hiring talent globally," said Gaurav Sharma, Founder and Chief Executive Officer, SaaS Labs.

What the Investors have to say:

"The rapid adoption of productivity-enhancing tools by businesses and the strong secular trends that are driving contact centres to the cloud is becoming a theme that we believe has huge potential. SaaS Labs has grown significantly over the last few years and is well-positioned to serve the needs of the SMB segment, as they increasingly seek cloud-based solutions," said Aditya Systla, partner at Eight Roads Ventures.
“For companies across a variety of industries, business communications are critical for delivering a strong customer experience but remain a major challenge to manage at scale for inbound and outbound communication. SaaS Lab’s modern, customizable communication system is particularly exciting for international sales and support calls that benefit from this customizability," noted Chris Zeoli, principal at Base10 Partners.

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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