India based feminine hygiene startup raises USD 1 million in Series A round

Sanfe, feminine hygiene and intimate skincare startup raised USD 1 million in a Series A round participated by LetsVenture and others on 27 September 2021.

Investors: LetsVenture, Ajay Garg, Tarun Sharma (mCaffeine), Arjun Vaidya, and Dhimant Parekh, among other D2C founders, contributed to this round of investment.

The Objectives behind the funding: The company plans to deploy the current proceeds in marketing, customer-centricity and building associations and collaborations to increase its presence and recall among the target audience. Radhika Apte joined the board as a brand ambassador of Sanfe.

About Sanfe

Founded in 2018 by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat, Sanfe strives to build a better world for women. The startup manufactures stand-and-pee devices, intimate care products, panty liners, organic sanitary pads, pain relief roll-ons and menstrual cups. The company’s products are available online, on Sanfe’s website, and on e-commerce platforms, including Nykaa, Amazon, Myntra, Snapdeal, Flipkart, etc. The startup’s current portfolio includes the following categories like Intimate Skincare, Body Grooming, and Period Care.

What the Founder has to say:

Speaking on the event, Harry Sehrawat, Co-founder, Sanfe said, “Our investors have helped us immensely to make our vision a reality with their guidance and deep involvement. It has helped us ensure that we stay true to our mission of being a voice and choice for women’s intimate wellness and hygiene.” “This year, we are going to scale up the business, build up a strong portfolio of products with new categories, to focus on customer experience and problem-solving. Thus, it will create a better world for women,” he added.

What the Investor has to say:

“I am a firm believer in partnering with brands that are future-proof and show vast potential for growth. Sanfe is undoubtedly getting it right with their focus to connect to women as their ‘all-time companion’ for their different body needs without hesitation,” added Sunitha Ramaswamy, President of Early-stage Business, LetsVenture. “We have observed a drastic boom in the D2C space due to the ongoing pandemic, and there is an upsurge in demand for intimate skincare, menstrual hygiene, and body grooming specially made for women. We feel that the consumers’ needs are evolving, and to meet those needs, it is crucial to have a brand like Sanfe catering to unnoticed women’s needs. The company has an impressive track record of proven success via their unique business model being run by a passionate young founding team. I look forward to being part of their growth story,” she added.

As reported by the startup, Sanfe’s online business has grown by 55 per cent in the latest quarter, and the brand has achieved over 210 per cent growth annually. The global feminine hygiene products market size is expected to grow to USD 27.7 billion by 2025. Growing awareness and the use of disposable feminine hygiene products such as sanitary pads, panty liners, and tampons in contrast to reusable feminine hygiene products are driving this segment. In India, approximately 432 million napkins are generated annually, which has plastic content, creating an environmental challenge. Sanfe claims that its products are comfortable, rash-free, natural & organic, safe for the body and the environment.

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