22. September.2021 – Hyderabad, India – based healthtech startup that aims to make women’s health care more accessible and approachable, Hera, announced that it raised $1 million in a seed round led by angel investors.
According to the official statements, Hera will use the funds to expand the product offerings and create a robust content platform that supports its vision.
About Hera –
Vaishnavi Raju initiated Hera in December 2020 and aims to complete a challenge to empower 100 million women to take charge of their wellness and health. This woman started startup aims to fill the gap between women and
The startup claims to have witnessed 1.5x growth in the last year, despite the ongoing COVID-19 pandemic. Hera aims to have a dynamic product portfolio dedicated to women, covering everything from menstruation to menopause.
They want to create inclusive content in multiple languages for women of every region that address women beyond Tier-I and metro cities to the Tier-II cities. The content curated at Hera aims to educate women about all the health aspects.
Speaking about its development, Vaishnavi said,
”There is a vast, unaddressed gap in women’s healthcare in India. If you look at the numbers, you see it — 500 million+ women, 50 per cent of those women are between the age group of 18-35, which is the phase when a woman, along with everything else, is dealing with periods, possibly marriage, sexual intimacy, pregnancy, post-partum, and on her way to menopause. But nobody is looking at a woman as a whole. Just parts of her, and mostly just concentrating on periods. We want to change that.”
“Hera is designed for women and by women, and we are creating products as well as the content that women in India need. We hope to build a community that is one million-plus woman strong. We want to be the most trusted brand when it comes to women’s health in India,” she added.
The future plans of the startup are to make its services more accessible to women in the small cities and rural areas as well.
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