Mirakl, a French SaaS startup, raised USD 555 million in a Series E funding round led by Silver Lake on 21 September 2021. With new funds the company has increased its valuation to more than USD 3.5 billion.
Investors: Silver Lake led the current funding round with existing investors, including 83North, Elaia Partners, Felix Capital, and Permira.
The objectives behind funding: The startup plans to deploy the proceeds to hire 350 engineers, increase the Mirakl Labs team to 500, strengthen and scale up its core Mirakl Marketplace Platform technology with new business models, including dropship expansion. The startup aims to expand its reach across significant markets in EMEA, the Americas and the Asia Pacific. Other plans include increasing the size of Mirakl Connect, strategic acquisitions & doubling the size of its customer base.
Founded in 2012 by Adrien and Philippe, Mirakl aims to revolutionise the way eCommerce companies are working. The company claims that its model provides greater productivity, agility and flexibility. Since 2012, the startup has helped more than 300 B2B and B2C companies transform their traditional pipeline business model. The company aims to empower organisations to compete and continue to lead in an increasingly digital world. Mirakl provides the industry’s first and most advanced enterprise marketplace SaaS platform.
What the Founders have to say:
“The world has shifted irreversibly towards eCommerce, and the enterprise marketplace model has clearly emerged as the only solution that will enable businesses to survive in a competitive global sales environment. This investment will enable us to pursue new growth opportunities as we work to bring our enterprise marketplace vision to new customers, regions, and industries,” said Adrien Nussenbaum, co-CEO and co-founder of Mirakl.
“When we founded Mirakl, it was in the belief that the world was moving toward an era of customer-centricity, that would break traditional business models and require leaders to transform to bring their customers greater choice, more services, and the ability to buy whenever they wanted and wherever they wanted. It was an ambitious vision, and we have taken bold steps to pursue it, always in partnership with our customers,” said Philippe Corrot, CEO and co-founder of Mirakl. “With this investment, Mirakl is better equipped than ever to support customers at every stage of their transformation journeys, with the leading technology, expertise and ecosystem, so they can win in this new challenging commerce landscape.”
What the Investors have to say:
“For more than two decades, Silver Lake has successfully identified and supported many of the world’s most disruptive technology and technology-enabled companies, and we are thrilled to partner with Mirakl as it enters its next phase of growth. This is an extraordinary time for eCommerce, and we see Mirakl as a generational company with a uniquely compelling opportunity to capitalise on that momentum. Investing in founder-led, quality high-growth, impactful and pioneering software-led business models is at the very core of what we do, and we feel privileged and look forward to working with Philippe, Adrien, and the entire Mirakl team to extend the company’s global market-leading position at this pivotal moment in time,” said Christian Lucas, Managing Director and Co-Head of Silver Lake EMEA.
“Mirakl’s exceptional growth over the past year has reinforced its status as the clear market leader in the enterprise marketplace category. As an existing investor, Permira is excited to substantially increase its investment in Mirakl and continue backing Philippe, Adrien and the entire Mirakl team as they further drive the Company’s growth ambition,” said Alexandre Margoline, Partner and Head of France at Permira.
The global B2B e-commerce market is anticipated to reach USD 13630 million by 2027, at a CAGR of 8.5% from 2021 to 2027. The global B2C e-commerce market size was valued at USD 3.67 trillion in 2020. It is forecasted to expand at a CAGR of 9.7% during 2021-2028. Mirakl can benefit from any increase in B2B and B2C markets with its industry’s first and most advanced enterprise marketplace SaaS platform.
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