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East Ventures invests USD 1.5 million into an Indonesia based SaaS platform McEasy

McEasy, a software-as-a-service (SaaS) logistics vehicle management startup, raised USD 1.5 million in seed funding from East Ventures on 14 September 2021. 

Investor: An initial stage venture capital firm, East Ventures, solely invested the entire amount.

The objective behind the funding: The startup plans to deploy the proceeds to scale up its research and development unit and expand its sales and marketing reach.

About McEasy

Founded in 2017 by two best friends & co-workers, Raymond Sutjiono and Hendrik Ekowaluyo, McEasy provides three main solutions for B2B logistics and transportation businesses. It includes Vehicle Smart Management System (VSMS), Transportation Management System (TMS), and Smart Driver Apps. The smart tracker-based digital solution, VSMS, assists in logistics operations and real-time tracking of vehicle locations. At the same time, TMS is a SaaS that facilitates the clients to plan, implement, monitor, and optimize logistics processes with a smooth integration, enabling the entire process to become more efficient. The Smart Driver Apps platform connects both of these systems for smooth functioning. McEasy uses a subscription-based business model.

What the Founder has to say: 

“McEasy’s main advantage is that we provide consulting and solutions for each customer’s needs. Unlike other software players, we typically explore the client’s main problems, then explain how to use the elements on our platform to solve that problem specifically. For example, when logistics company A has X problem, we will come up with the best configuration of our platform and guide the client on how to use it as a solution. Scalability-wise, this business concept is much more sustainable, since we can continue to add features to the platform without having to produce different software every time,” added Hendrik Ekowaluyo, Co-Founder of McEasy.

What the Investor has to say: 

“Today, implementation of technology that drives customer satisfaction and increased efficiency in asset management are key to winning competition in the logistics industry. McEasy has delivered right-fit products and solutions that are tailored to Indonesian industry players, so they can take advantage of growing market opportunities during and after the pandemic. We are happy to welcome Raymond and Hendrik to East Ventures’ ecosystem,” said Melisa Irene, Partner of East Ventures.

By 2022, McEasy aims to expand its presence and targets a growth rate of at least four times compared to what it was in 2021. The company successfully turned the pandemic into an opportunity and increased its customer base 10 times.

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