Based in New Delhi, India, GoKwik is an online platform that helps people solve difficulties with their buying experiences on e-commerce websites. It has raised US$ 5.5 million in a Pre-series A funding round held on September 7 2021. Matrix Partners India led the financing round with the participation of global investor RTP Global. GoKwik also received venture from angel investors club of Jitendra Gupta, Nitin Gupta, Utsav Somani, Amit Lakhotia, Pradeep Parameswaran, Manish Vij, Asish Mohapatra, Arjun Vaidya, Ramakant Sharma, Siddharth Puri, Umang Kumar, Anupam Mittal and other leading industry figures.

What the CEO has to say

Co-founder and CEO, Chirag Taneja, GoKwik said, “E-commerce enablement players will play a pivotal role in fuelling the burgeoning Indian e-retail market, which is projected to touch $120 billion in the next 4-5 years. GoKwik is poised to redraft the traditional playbook by offering personalized solutions to improve overall conversion rates, help register higher GMV with increased RoI and provide protection against risks such as RTO to e-commerce and D2C brands. We are delighted to partner with all our new investors as they bring in a wealth of experience that will help us create a robust enablement ecosystem.”

Co-founders of GoKwik: Ankush Talwar, Chirag Taneja and Vivek Bajpai

What the Investors have to say

Co-founder of MamaEarth, Varun Alagh, said, “Conversion rates across the funnel and RTO are major pain points for any e-commerce business in India, and GoKwik is focusing on solving exactly these problems. With a razor-sharp focus on propelling D2C businesses, the GoKwik team shows much promise with its advanced AI capability and a deep understanding of the e-commerce space.”

Managing Director at Matrix India, Rajat Agarwal, commented, “India is seeing a surge of direct to customer brands, and the share of non-marketplace, digital transactions for traditional as well as new-age brands is increasing rapidly. Some of this is driven by Covid, but the trend is secular. This will create opportunities for companies such as GoKwik, to offer unique to India solutions that help merchants sell more effectively online. This market timing combined with Chirag, Vivek and Ankush’s deep and relevant experience to build such a company makes it a compelling investment for us. We believe that the same will be true in India, and we’re thrilled to partner with GoKwik on this journey of democratizing the e-commerce shopping experience!“

Partner at RTP Global, Galina Chifina, added, “The e-commerce industry is rapidly expanding across the globe and enablement tools such as those provided by GoKwik must grow and thrive at the same pace, which is why we have placed our faith in Chirag and the team. Given the recent spate of funding announcements in D2C brands, GoGwik will prove pivotal in the Indian Growth Story – but also for e-commerce clients of its own across the globe as it expands internationally. We are delighted to be on board and supporting the team with their growth.”

About GoKwik

Co-founded in 2020 by Ankush Talwar, Chirag Taneja and Vivek Bajpai, GoKwik is an e-commerce enablement company focusing predominantly on boosting conversion rates across the e-commerce funnel. It uses AI/ML technologies to solve hard-hitting problems like RTO to solve CoD conversion rates. GoKwik’s checkout and UPI solutions improve checkout conversion rates ensuring higher GMV realization and reduced marketing CAC. Gokwik uses Artificial Intelligence and Machine Learning to give a shopping experience that spans the complete user journey, from placing orders through the delivery of those products. To know more, check out

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