Indian edtech startup Camp K12 bags US$ 12 million in Series A funding

Camp K12, a Haryana-based e-learning platform, has raised US$ 12 million in a Series A funding round held on August 26 2021. Co-led by Matrix Partners India and Elevation Capital, it stands with a total valuation of US$ 16 million. The startup is working on intending to create a global online school for 21st-century skills. 

Fund Utilisation

The capital acquired from the latest fundraise will also be used to upscale Camp K12’s operations. Also, in the coming few months, the company plans to add 2 new geographies and 1 content category, deepening its influence in each existing terrain by a group class format that already accounts for over 25% of revenues in India.

What the founders have to say

“We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone but through differentiated acquisition, engagement, and retention of customers.” Co-founder of Camp K12, Anshul Bhagi, says, “I believe in the power of community and network effects. We have a bold roadmap for multiplayer social experiences for our kids, in class and outside of class, and we’re excited for our users to start experiencing this product as early as next month.”

Co-founder of Camp K12, Sandeep Bhagi, said, “We can establish our product leadership in every category and geography we have forayed into, be it India, Middle East, or the United States. We pride ourselves in building a loyal, happy and satisfied user base of hundreds of thousands of parents and students looking at a quality online education at affordable pricing. This Series A Investment will accelerate our expansion, and we are beefing up our team with experienced Do-ers from Business, Sales, Marketing, Product, Operations and Engineering.”

What the Investors have to say 

Managing Director at Matrix India, Vikram Vaidyanathan, said, “Over the last 12 months, Camp K12 has built out on its operational excellence and customer delight function across multiple categories, from specialising in coding for the K-12 category they have now further expanded into English with a differentiated curriculum that empowers every child to publish a novel. We’re excited for the next leg of growth as we co-invest with Elevation Capital in this round.” 

“We are convinced that there is a massive global market for 21st-century skills for kids. We have seen Camp K12 successfully use technology to own quality and end-to-end experience and evolve a new pedagogy for online learning. We’re thrilled to double down on our partnership with Camp K12 and are excited about what lies ahead.” 

About Camp K12

Established in 2020 by Anshul Bhagi and Sandeep Bhagi, Camp K12 is an online-based platform that offers LIVE, social, and multiplayer learning courses. It specialises in the fields of online portals, e-learning, and coding modules. Camp K12 unites students aged 5-18 with teachers and mentors for live interactive online courses across categories such as coding and English. Students are provided with the option to learn one-on-one with private teachers or in small groups with friends in Camp K12’s gamified online ecosystem, “LinkedIn for Kids” — a community app featuring real-time multiplayer duels, self-paced quizzes, free workshops, and daily brain development. For more information, check out https://campk12.com/. 

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