Rage Coffee is a brand that manufactures coffee infused with plant-based vitamins. The Delhi-based startup has secured a fundraise of US$ 5 million growth capital as part of its Series A round held on August 17 2021. Sixth Sense Ventures led the financing round.
Rage Coffee products are retailed through their own website to all online platforms and have a rate of 1000 offline touchpoints through a network of distributors. The startup was recently acquired into Amazon’s Global Selling Accelerator Program, which intends to take Indian brands to global markets through the Amazon network.
Fund Utilisation
The three-year-old startup now plans to intensify its online presence and offline footprint pan-India. The latest funds will be used with the objective of marketing and distribution. Also, the funds will be used to upscale its production rate, thrust new and innovative products and increase its crew-base with some senior management expertise, the company said.
What the CEO has to say
Founder and CEO of Rage Coffee, Bharat Sethi, comments on the latest funds, “We are excited to work with Sixth Sense Ventures, veteran FMCG investors, through this round of funding. Therefore, we plan to double down on our efforts across all the channels. We are successfully building a truly omnichannel FMCG brand, with distribution strategies being implemented for the first time, given our digital DNA.”
He continued, “In fact, our D2C channel has grown 10x during the pandemic. With this round of funding, we have our sights set on fulfilling our global demand as well with distributor partners in the US, Europe, and GCC markets already working with us. We see ourselves continuously developing innovative new products in the years to come.”
What the Investors have to say
CEO and Founder of Sixth Sense Ventures, Nikhil Vora, remarked on the investment, “The company’s vision is perfectly aligned with our philosophy here at Sixth Sense – a disruptive product (flavoured instant coffee), developed by a maverick founder, with a vision to disrupt a large category (Rs 7000 crore+ segment in India). With the increasing adoption of the café culture and changing consumer preferences within hot beverages (in favour of coffee), we sense that the segment will witness a strong increase in penetration.”
About Rage Coffee
Founded by Bharat Sethi in 2018, Rage Coffee is a digital consumer brand that manufactures, markets and distributes coffee products. Rage has induced the idea of ready to mix craft coffee that can be devoured instantly and comes in biodegradable tube shots. Rage Coffee contains carefully selected ingredients that have undergone years of clinical tests and studies. All components are considered safe by the FDA (Food and Drugs Association) and EMA (European Medicines Agency), making the coffee highly effective and safe for individuals of all ages. Also, all the ingredients used in Rage Coffee are claimed to be 100% natural and do not pose any side effects. The company operates with distributor partners in the US, Europe and Gulf Cooperation Council (GCC) to launch its products internationally. For more, visit https://ragecoffee.com/.
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