16.August.2021 – SleepyCat, a D2C sleep management company, announced that it raised USD 3.8 million in a funding round. This funding round was led by Saama Capital, with the participation of Sharp Ventures and DSG Consumer Partners.

SleepyCat states that it will utilize this capital raised to increase its R&D efforts to manufacture better quality products and bring new innovations. 

This fundraiser will be the startup’s second external fundraiser since it was founded. In September 2019, it raised USD 1.9 MIllion by Sharp Ventures and DSG Consumer Partners. 

On the latest investment, Kiranbir Nag, Partner at Saama Capital, said, “In the short time since it launched, SleepyCat has been able to create significant brand love amongst its users, which reflects in the impressive performance metrics. We are excited to partner with SleepyCat to make it India’s leading sleep solutions brand deeply rooted in product innovation and customer satisfaction.”

“SleepyCat is well placed to be the most loved sleep solutions brand in India. The customer retention, ratings, and brand love have been phenomenal in a category that is typically tagged as ‘low repeat/low involvement. In addition to building a solid brand, Kabir and the team have been extremely capital efficient in building the business – a quality we greatly value. Despite the products being a discretionary purchase, the company has been on a healthy growth trajectory through the pandemic. We are excited to continue supporting SleepyCat’s growth journey and welcome Saama Capital on board.”, added Hariharan Premkumar, Head of India at DSG Consumer Partners.

About SleepyCat – 

Based in Mumbai, Maharashtra, SleepyCat developed “a mattress-in-a-box” and keeps itself focused on “factory to doorstep” delivery of the mattress to tackle the customer’s journey that’s broken on the online platform. 

This Direct-to-Customer startup focuses on providing sleep solutions and has grown to serve more than 1 lakh customers in India. 

This sleep management startup is focused on its premium vacuum-pressed doorstep delivery mattresses and has increased its product portfolio to include a range of premium products for a comfortable sleep, including pillows, beds and comforters. 

SleepyCat has also started producing pet bedding commodities, it offers orthopaedic and fluffy pet bed offerings.

Kabir Siddiq, Founder and CEO, SleepyCat, said, “We are excited to partner with Saama Capital along with the continued support of DSG Consumer Partners and Sharp Ventures in our journey. SleepyCat is disrupting an existing category with purpose-driven products designed to increase the comfort and self-care quotient further up for Indian consumers.”

He added, “We want to change the way people shop for mattresses and other sleep products, direct from the factory, making the world a more chilled out place, one superbly comfortable product at a time. With this fundraiser, we will focus on design innovation and build world-class sleep solution products while expanding our manufacturing and distribution capabilities. This will enable our customers to experience a new world where they can get the sleep and comfort they deserve.”

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