The nutrition market is estimated to grow at 6.6% CAGR between 2019 and 2025 and will be worth USD 465.4 billion by 2025. The latest innovations and developments in the food and nutrition preferences of the consumers are leading to a change in the food landscape, growth in demands for nutrition food and supplement, and increasing demand for fortified food products.
Although the false claims and promotions and the high cost of the products are impeding the growth of the sector, many of the startups and well-established companies are trying to find a way to provide consumers with top-notch products and services.
In this article, we have jotted down a list of the top 10 nutrition startups in the USA. All these startups have distinguished themselves by the product or service they provide in the market. The startups aren’t ranked as the traits they carry is better than the others, which can be a quality hard to judge, but one thing that is common in them is that they are making a big impact in the market and have the potential to get bigger in the future.
Impossible Food –
- Founded – 2011
- Founder – Monte Casino, Patrick Brown
- Location – Redwood City, California, United States
- Total Funding Amount – USD 1.6 Billion
Impossible Foods creates a new generation of meats and cheeses that are purely plant based.
Virta Health –
- Founded – May 2014
- Founder – Sami Inkinen
- Location – San Francisco, California, United States
- Total Funding Amount – USD 373 Million
Virta Health is the first clinically proven treatment to sustainable and safely reverse type 2 diabetes without surgery or medication.
Careof –
- Founded – 2016
- Founder – Akash Shah, Craig Elbert
- Location – New York, New York, United States
- Total Funding Amount – USD 82.9 Million
Care/of is a healthcare tech startup intended to simplify consumer health, starting with a fully customized vitamin pack.
Orig3n –
- Founded – April 2014
- Founder – Kate Blanchard, Robin Smith
- Location – Boston, Massachusetts, United States
- Total Funding Amount – USD 76.2 Million
Orig3n is on a mission to turn revolutionary DNA and health into practical solutions and make them available to the customers.
Zipongo (Food Smart) –
- Founded – 2011
- Founder – Jason Langheier
- Location – San Francisco, California, United States
- Total Funding Amount – USD 76 Million
Zipongo helps people make better decisions about what to eat—at work, at home, and on the go. Its digital nutrition platform consists of tools that make it easier to choose, buy, and cook healthy foods.
Viome –
- Founded – October 2016
- Founder – Deepak Savadatti, Naveen Jain
- Location – Bellevue, Washington, United States
- Total Funding Amount – USD 48.6 Million
Viome has built a technology that focuses on balancing microorganisms in the gut. With Viome, consumers can keep the function of ones gut microbiome good with a customized diet to reduce the production of harmful metabolites and increase the production of beneficial ones.
Calibrate
- Founded – 2019
- Founder – Isabelle Kenyon
- Location – New York, United States
- Total Funding Amount – 127 Million
Calibrate is a digital metabolic health business that is changing the way the world treats weight.
Parsley Health –
- Founded – 2015
- Founder – Joel Wishkovsky, Robin Berzin
- Location – New York, New York, United States
- Total Funding Amount – USD 36 Million
Parsley Health is reshaping primary care by developing medical practice, integrated with the latest medical testing technologies and nutrition research.
LifeFuels –
- Founded – 2014
- Founder – Jonathon Perrelli, Rob Lawson-Shanks
- Location – Reston, Virginia, United States
- Total Funding Amount – USD 5 Million
LifeFuels is changing the way consumers approach nutrition and hydrating by letting them create customized beverages on the go. Its line of smart devices utilizes distinct parts distributing technology to provide and track great-tasting beverages.
Smart Plate (Fitly) –
- Founded – 2011
- Founder – Caonabo Ortiz, Harry Du, Nataliya Preiss
- Location – Philadelphia, Pennsylvania, United States
- Total Funding Amount – USD 825 K
The world’s only intelligent nutrition platform, Smart Plate by Fitly, leverages advanced AI technology and photo recognition to recognise, inspect, and record things you eat in a few seconds.
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