Home Breaking News NY-based Realm raises US$ 12M to help Americans make better home decisions

NY-based Realm raises US$ 12M to help Americans make better home decisions

NY-based Realm, a free-to-use and centralized source of actionable, unbiased insights for American homeowners, has raised US$ 12M in a Series A funding round on 29 July 2021.

Investors: The round was led by GGV Capital, with participation from existing investors Primary Venture Partners, Lerer Hippeau and Liberty Mutual Strategic Ventures. The total funds raised by the startup stands at US$ 15M.

Purpose of the funding: The funds raised will be used by Realm to improve the quality and sophistication of the platform’s data insights across the data science, engineering, marketing and operations teams. 

About Realm


Founded in 2019 by Liz Young, Realm provides people with the data they need to navigate complex, expensive home decisions. It is a one-stop shop for accessible, actionable home advice. The startup says that during the pandemic, Americans had more time to reflect on how they wanted to live and where owning a home was more attainable, leading to an influx of movement across the country and a peak of home buying.

Realm guides the modern American homeowners with data-backed insights ranging from when to tackle a bathroom renovation to when to refinance. It aims to provide customers with more information and ongoing support. Realm will continue the development of its proprietary data sets and models, which offer homeowners personalized analysis of over 70 million homes.

What the CEO has to say: “Primary homes account for 62% of the average American homeowners’ total assets, and the spending doesn’t stop once they move in. Our homes are our most expensive asset, and there’s no other place people spend so much money, with so little accurate information to base their decisions on. With this new capital and support from great partners like GGV, Realm will continue to build the largest, free database of actionable home advice to help homeowners make important home decisions with confidence while increasing the value of their biggest asset.” — Realm founder and CEO, Liz Young. 

What the investors have to say: “People are homeowners for a lot longer than they’re home buyers, and it’s crazy that they’re left to navigate so many large home decisions on their own. Liz and her team have an inspiring vision to build the trusted platform for homeowners, and we believe Realm’s data and consumer trust obsessed strategy is the right approach.” — Jeff Richards, GGV Managing Partner and board member. 

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.


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