Most notable D2C brands in India

In the last few years, the D2C brands in the Indian ecosystem have come forward as a good revenue generator. Usually, the retail business was initiated by distributors; however, the advancement in the internet has led companies to directly have a relationship with the consumers. 

The past few years have witnessed more than 800 companies going online and establishing themselves as a D2C brand in India and saying adios to the middlemen. 

The D2C market in India is expected to grow to more than USD 100 billion by 2025. The fashion sector seems to be having the most potential and is expected to rake in revenues of approx USD 44 Billion by 2025. 

In this article, we have gathered the top 10 most notable D2C brands in India. The listed companies are from every sector, which is progressing at a rapid rate. It has sectors like home decor, fitness, lifestyle, and many more (initial details are from Crunchbase). These companies are giving an outstanding performance in their respective segments.

Pepperfry  –

• Founded – 2011
• Founders – Ambareesh Murty, Ashish Shah
• No. of lead investors – 8
• Location  – Mumbai, Maharashtra, India
• Total Fundraised –  USD 245.3 Million

Pepperfry is India’s most popular and the largest online furniture store. It deals in every home decor commodity, from kitchen appliances to bath equipment to furniture and housekeeping.

Pepperfry has become one of the most popular D2C eCommerce websites, having more than 3.5 Million users and more than 5 million visitors per month. It works on a marketplace business model, where SME business merchants sell their wares via a platform.

BoAt –

• Founded –  2016
• Founders –  Sameer Mehta and Aman Gupta
• No. of lead investors – 05
• Location  – New Delhi, Delhi, India
• Total Fundraised –  USD 116.3 Million

The boAt is a prominent name in the lifestyle industry, it offers high-quality, stylish, and affordable electronic products for consumers. 

The boAt is a D2C lifestyle brand that deals in fashionable electronic wearable devices. Especially famous for its headphones and speakers. It aims to bring quality products for millennials in a durable, fashionable and affordable way. 

It has partnered with Croma to have a grip in the offline market, it sells its products online on e-commerce platforms like Amazon and Flipkart.

MyGlamm – 

• Founded – 2015
• Founders –   Darpan Sanghvi, Priyanka Gill
• No. of lead investors – 16
• Location  – Mumbai, Maharashtra, India
• Total Fundraised –  USD  103.8 Million

The company made a buzz in the D2C ecosystem after it acquired POPxo, a lifestyle content platform. That deal increased its digital reach significantly and also built a 3C funnel for a better reach i.e content, community, and  commerce.

MyGlamm leverages good quality content to reach new potential customers and engage with them. The startup has also boosted its portfolio of products from makeup to personal care. 

MyGlamm has 2 million active customers. It has a target audience which is women in the age group of 16 to 35. 40% of them come from Tier 1cities and 60% come from Tier 2 and 3 cities. 

In 2020 the company became profitable and now aims to achieve a growth of 300% in 2021.

Mamaearth – 

• Founded – 2016
• Founders –  Ghazal Alagh and Varun Alagh
• No. of lead investors – 09
• Location  – Gurgaon, Haryana, India
• Total Fundraised – USD 73.3 Million

Mamaearth was founded when the co-founders couldn’t find the best product for their to-be-born baby which can match the safety standards in the market. 

The co-founders launched their product under its parent company Honasa Consumer Pvt Ltd in Gurugram in 2016. It uses organic ingredients which are certified and effective. Mamaearth has become Asia’s first brand to be certified as MadeSafe certified for coming up with toxin-free products. 

It has accumulated 1.5 Million customers directly and through e-commerce across 500 cities in India.

Healthkart – 

• Founded –  2011
• Founders –   Prashant Tandon and Sameer Maheshwari
• No. of lead investors –  08
• Location  – Gurgaon, Haryana, India
• Total Fundraised –  USD 61 Million

HealthKart provides fitness products and services to aid consumers to reach their fitness goals. 

Healthkart is available in both offline and online markets, having 110 stores in 40 cities where customers can find every listed product from their online platform. Third-party vendors like Shadowfax, FedEx, Blue Dart, DTDC etc., aid the company with logistics. 

Its stores have trained nutritionists available to aid customers to choose the right products. Healthkart sells more than 10,000 personal care, fitness and health products across various categories. 

Fit & Glow (Wow Skin Science) –

• Founded – 2013
• Founders – Arvind Sokke, Ashwin Sokke, Manish Chowdhary, and Karan Chowdhary 
• No. of lead investors –  01
• Location  – Bangalore, Karnataka, India
• Total Fundraised –  USD 49.7 Million

The company started with a dream of becoming the biggest in the skincare and lifestyle industry with small capital. In 2019, Fit & Glow became a globally liked product on Amazon. 

The company was able to develop a business totally through e-commerce and little online presence. Wow was off to a rough start as the journey almost made the co-founders go bankrupt. But the co-founders tackled all those roadblocks, and Wow made its name in the market.

Fit&Glow is valued at more than USD 50 million, and Wow (its brand) is a global as well as national hit. 

Wakefit – 

• Founded – 2016
• Founders – Ankit Garg, Chaitanya Ramalingegowda
• No. of lead investors – 03
• Location  – Bangalore, Karnataka, India
• Total Fundraised –  USD 33.6 Million 

Wakefit provides mattresses and other products that are sleep-related like comforters and pillows. It imports raw materials from the Middle East and Europe and then manufactures them in India. 

The Orthopedic Memory Foam and Dual Comfort Mattress, the flagship products of the company, starts at INR 8000 and INR 6000, respectively. The company’s revenue grew from INR 2.5 crores to INR 197 crore in FY2020, with a profit of INR 10 Crore.

Bombay Shaving Company – 

• Founded –  2015
• Founders –  Deepu Panicker, Raunak Munot, Rohit Jaiswal, Shantanu Deshpande
• No. of lead investors –  16
• Location  – New Delhi, Delhi, India
• Total Fundraised – USD 17.7 Million 

A men’s grooming startup, Bombay Shaving Company, is one of the online global personal care brands that understand the consumer’s needs. It’s mainly focused on men’s grooming powered by superfoods.

The startup has an omnichannel approach and has generated nearly Rs 100 crores (USD 13.5 Million) in revenue in the last six years. It has a workforce of 80 employees in more than 25 cities across India. Currently, it has gathered 2 million users and is targeting a market size of USD 3.4 Billion.

Flatheads – 

• Founded –  2018
• Founders – Ganesh Balakrishnan, Utkarsh Biradar
• No. of lead investors –  07
• Location  – Bangalore, Karnataka, India
• Total Fundraised –  USD 725 k

Flatheads, a footwear company provides comfortable and stylish footwear with a price ranging from INR 2000 to INR 4000. It aims to provide comfortable, affordable shoes for everyday use. 

Most of their manufacturing was sourced from China, but with the passing time, it has started manufacturing the products in India as well. 

Till now the company has sold nearly 5200 pairs of shoes. 15%-20% of their customers buy their products in a span of 2-3 months. 

Bare Anatomy –   

• Founded – 2018
• Founders – Rohit Chawla, Sifat Khurana, Vimal Bhola
• No. of lead investors – 01
• Location  – Gurgaon, Haryana, India
• Total Fundraised – USD 500 K 

Bare Anatomy offers conditioners, shampoos, hair serum, hair masks, and hair oils. It provides customised products to the customers according to their requirements, and they are made after the orders are placed by the customers. 

In a time period of nine months, the fast-growing D2C brand has grown ten times and gathered a customer base of nearly 20,000. 

For more extensive analysis and Market Intelligence reports feel free to approach us or visit our website: Venture Capital Market Intelligence Reports | VCBay.

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