E-commerce startup, Fabric secured US$ 100 million in series B led by Stripes on July 19 2021, within only five months of its previous fundraise of US$ 43 million in series A. B Capital Group, Greycroft, and existing investors, including Norwest Venture Partners, Redpoint Ventures, and Sierra Ventures were also seen participating. The startup intends to use this investment to help other startups retail their products online.

Company’s Profile

Initiated in 2017, Fabric is a B2B e-commerce and marketing startup founded by Shiv Agarwal and Ryan Bartley. It is a headless commerce platform that aims to help D2C and B2B brands and provide them with specially composed media fitting their needs.

The Seattle-based startup is equipped with rendering intuitive business proposals for retail buyers, administrators, and marketers and is currently working with customers like BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse. Fabric is relied upon for its open and modular design that enables the customers to replace expensive and complex legacy platforms that hold back performance and growth that can be onboarded within a short period. 

The Saas startup claims to have witnessed an increase of 400% in recruitment growth (employing 161 people) and 800% in revenue, resulting from the pandemic, accelerating the adoption of e-commerce enterprises. Fabric is pacing towards the direction of unicorn status with a swift that it is now on the periphery of joining a growing list of privately held tech startups in Seattle valuing above $1 billion.

What the CEO has to say

CEO at Fabric, Faisal Masud, said, “Trillions of dollars in commerce will go online over the coming years. However, today’s e-commerce infrastructure is disintegrating for B2C and B2B brands. SMB commerce programs don’t attend to the demands of midsize, growing e-commerce firms who win or lose on-brand encounters.”

He added, “Instead of glueing together dozens of designs from dozens of various providers, Fabric is the orchestration panel that brings the best modules together in a seamless manner.”

“We are advancing our technology and guidance that was earlier only available to the biggest e-commerce organizations,” Masud concluded in a statement.

What the Investor has to say

Stripes partner Ron Shah will be joining Fabric’s council of directors. Shah comments on the recent venture, “Growing commerce names are in desperate need of more solid tech to meet the modern consumer expectations in a nearly impossibly changing marketplace. Fabric is escorting a new era of headless commerce with a modular commerce foundation built to empower today’s fast-growing businesses to thrive truly.”  

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