Credit Fair, an Indian fintech providing lending solutions to both enterprises and the general public, has secured US$ 15 million in a Seed investment round led by high-profile investors Anand Ladsariya and Alok Agarwal on 14 July 2021. 

Investors: The proceeds from the new investment round are a mix of equity and debt. The funding round featured Anand Ladsariya, Owner of Everest Flavours Ltd and Alok Agarwal, Founder of Striver Capital Advisors, as the lead investors. 

Purpose of the funding: The startup seeks to deploy the funds raised from the latest investment round towards recruiting fresh talents for expanding its technology team, improving financing instruments and reaching Tier II and Tier III towns to modify its Assets Under Management (AUM).

About Credit Fair

CREDIT FAIR logo

Established in 2018 by Aditya Damani, Credit Fair runs as a B2B2C lending fintech and envisions allowing every Indian to climb up the credit ladder by offering admittance to the correct volume of credit at a cost-effective price at a suitable period. The ticket size and tenure sweep from INR 10,000 to INR 20 lakhs and three months to three years. The firm has more than 1000 merchants as its financial associates, including renowned corporations like upGrad, Nova IVF, Design Cafe, Asian Paints, Arrivae, Hero Electric and Ampere by Greaves. 

What the Founder has to say: “We aim to meet the financial needs of Indians located in rural areas or individuals lacking a credit count, who conventionally include several underprivileged and illiterate groups across the country. Hence, we are equipped to lend across key segments critical for enhancing India’s social framework, categorically in the pandemic’s wake. It is exhilarating to get financial aid from seasoned angels like Anand and Alok, who show strong faith in our business models.”- Aditya Damani, Founder of Credit Fair.

What the Investors have to say: “India ranks among the most rapidly-diversifying fintech domains globally while bragging about the greatest fintech embracement scale globally. The emergence of new-generation fintech corporations such as Credit Fair is giving support to this insight. We are assertive in the startup’s dream and commitment of its experienced core members as they initiate their plan to make India a financially independent nation. As for us, we pursue to bolster and direct the startup at each level of their success journey.”- Anand Ladsariya, CEO of Everest Flavours Ltd.

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Sankalp majorly focuses on writing newsletters on VCBay. He is pursuing Bachelors in Economics from the University of Delhi and exhibits proficiency in content writing and research.

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