Great Question, an Australia-based startup, which used to be part of Y Combinator’s winter program2021, raised USD 2.5 Million in a seed funding round.
This Seed funding round was led by Funders Club, Nomo VC, January Capital, and Twenty-Two Ventures. Some of the Angel investors also participated like Warren Hogarth, co-founder of Empower Finance; Jason Smale, senior vice president of engineering at Zendesk; Jon Williams, co-founder of Culture Amp and Pyn; and Robbie Allan, former group product manager at Intercom.
In a statement about the investment done by Funders Club co-founder and chief executive officer, Alix Mittal stated, “Even the best product and business teams know everyday iteration, large pivots, and new launches can be hit or miss. We backed Great Question because they provide the missing tool to effortlessly incorporate customers into product and business decisions and to never miss the mark.”
About Great Question –
Great Question was incorporated in February 2021, by Ned Dwyer and PJ Murray, having its headquarters in Melbourne, Australia. The platform provided by the Great Question is used to interview users about strategy and product ideas, conduct usability studies on UX design, find market fit products and record how well the performance of the landing page is.
The company has some well-known clients in the list which includes Main Street, Honey Book, Linktree, and O’Reilly Media. Before Great Question was founded PJ Murray and Ned Dwyer had a startup named Elto, a web developer marketplace, which they sold to GoDaddy. Dwyer said that they had very minute formal research at Elto “We would talk to customers, but it wasn’t structured or consistent.”
After joining GoDaddy, they became “a lot more rigorous in our approach to building products—we suddenly had a much larger audience, a bigger team and aggressive targets.” , over there they also have a great chance to work with GoDaddy’s UX research team.
Great Question has almost everything required for customer research – prototype test, scheduling tools, transcription, and surrey smart templates, all in place so that teams can share data and information easily. One of its most crucial features is filtering and customer recruitment tools.
Dwyer explained that most UX research companies are selling access to panels they have already developed, i.e clients often get feedback from homogeneous groups who are not their target customers.
“Within 24 hours of signing up to Great Question they’d (MainStreet) booked eight customer interviews—this was over Christmas mind you—and got the usability feedback they needed to iterate on the designs before they went to production,” said Dwyer.
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