E-commerce platform Shogun

US-based Shogun, an E-commerce platform that helps brands create unique buying experiences and optimize their online stores, raised US$ 67.5M in Series C round on 30 June 2021. This Series C values Shogun at US$ 575 million.

Investors: The funding round was led by Insight Partners, a new investor with participation from Initialized Capital, Accel and VMG Partners. Accel had led Shogun’s previous round of US$ 35 million in October 2020. The startup has to date raised over US$ 114.5 million.

Purpose of the funding: The funds raised will be utilized by the company to continue building its two main products – Page Builder, a drag-and-drop page builder for Shopify merchants, and Shogun Frontend, an end-to-end headless commerce solution. The funds will also be used for business development and build out new tech in areas like first-party data and personalization.

About Shogun

Founded in 2015 by Damien Kan, Finbarr Taylor and Nick Raushenbush, Shogun specializes in the fields of eCommerce, Shopify, big commerce, web development, web design and web content management. Its technology helps retailers build and run more direct relationships through zippy websites of their own. It helps businesses of all sizes built on platforms like Shopify, Magento and BigCommerce easily design and run their own responsive storefronts.

Nowadays, it is becoming increasingly difficult to build and run your own online experience with the rise of services like Shopify, BigCommerce to manage the back end and Stripe, PayPal and others to manage payments. Therefore, businesses are not able to control their own customer experience. This is where Shogun comes in, giving merchants the tools to build their own ecommerce experiences as they would like them to look.

What the CEO has to say: “We want to help companies build a destination where they can control the experience. In a Nike store you can design an experience. In Walmart you cannot. Also, Apple’s site is beautiful, but it costs millions to make. We want anyone to be able to build those exceptional e-commerce experiences.” — Finbarr Taylor, CEO of Shogun.

What the investors have to say: “Our investment in Shogun underscores the market’s desire to see headless commerce become merchant-focused. More brands want to be able to build headless progressive web apps in a low-code environment. Those on the forefront of e-commerce want to enable web teams to build truly unique, memorable shopping experiences. Shogun is well positioned to make flexible front ends accessible to brands in a whole new way, and we’re excited to be a partner in this journey.” — Matt Gatto, managing director at Insight Ventures.

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.


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