Berlin-based, Uberall, an IT-based marketing firm, announced that it raised USD 115 Million, alongside acquiring MomentFeed, a location marketing company.

The reason behind acquiring MomentFeed was to continue extending its business reach. On the other hand, the funding round was led by the investor based in London, Bregal Milestone with the participation of United Internet, Level Equity and Uberall management. 

According to the sources, the deal for MomentFeed was made for something between USD 50 to USD 60 Million. As part of the deal CEO of MomentFeed will become chief Strategy in Uberall.

Words from the investors –

“We are thrilled to partner with the Uberall team for this next phase of growth. Our strategic investment will significantly accelerate Uberall’s ambition to become the leading ‘Near Me’ Customer Experience platform worldwide. Uberall’s differentiated full-suite solution is unsurpassed by competition in terms of integration and functionality, providing customers with a real edge to reach, interact with, and convert online customers. We look forward to supporting Florian, Nick and their talented team to deliver on their exciting innovation and expansion roadmap,” – Cyrus Shey, managing partner of Bregal Milestone.

About Uberall 

Uberall was initiated by David Federhen, Florian Hubner, and Josha Benner in 2012, having its headquarters in Berlin, Germany. The company has built a platform that connects every point to use a dashboard to offer fresh updates that occur automatically everywhere and respond to review.

Uberall stated that together with MomentFeed they will manage the online presence of nearly 1.35 Million locations of business, making Uberall the biggest in the field, it includes customers like operator BP, KFC, food chain Marks, gas station, McDonald’s, and Pizza Hut.

About MomentFeed

MomentFeed is a platform that aids multi-location brands to get enhanced for search in proximity in order to acquire more customers with brands at a general level. It was founded by Rob Reed on April 1st, 2010.

“As we saw the market trending towards consolidation, we considered several potential companies to merge with. Uberall was by far our most preferred,” said MomentFeed CEO Nick Hedges in a statement. 

“This combination makes enormous strategic sense for our customers, who represent the who’s-who of leading U.S. omnichannel brands. It helps accelerate our already rapid pace of innovation, giving customers an even greater edge in the hyper-competitive world of ’Near Me’ Marketing.” – he added.

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