Fresha, a multipurpose online eCommerce tool for beauty and wellness business, based in London, announced on Friday that it raised USD 100 Million on Friday in a Series C round. This round was led by General Atlantic. 

This round also saw the participation of existing partners ParTech, FJ Labs, and Target Global, along with Lugards  Road Capital’s Johnathan Green, Huda Kattan, and FMZ venture’s Micheal Zeisser.

Till now, Fresha has raised USD 132 Million, but it hasn’t disclosed its valuation yet. But if taking a reference, during the time of winding up its Series B the company valued at USD 105 Million.

Words from investors – 

“Fresha has emerged as a leader powering the beauty and wellness industry. William, Nick and the Fresha team have built a product that is resonating with the market and creating long-term value through the intersection of its payments, software and marketplace offerings. We are thrilled to be partnering with the company and believe Fresha has a significant opportunity to further scale its innovative platform.” – Aaron Goldman, Global co-head of financial services and managing director at General Atlantic

About Fresha – 

London – based, Fresha was initiated by Nick Miller and William Zeqiri in the year 2015. It is known by a legal name of Surge Ventures Inc. It is an online platform to discover pay and book wellness and beauty appointments with local boundaries.

Fresha works as a marketplace that lets consumers get appointments from local saloons, spas, barbershops and other wellness and beauty businesses. It operates a subscription free business software.

The company empowers the owners of businesses by managing the appointment for booking, customer records, point-of-sale, inventory, and financial reporting. The platform unlocks the potential for parternerd businesses by grasping the power of bookings online and automated marketing via mobile apps and integration on social media and google.

In this time of ongoing COVID pandemic when other businesses were going in a loss in term of revenue and reach, Fresha was among the few who boomed, it witnessed 30x increase in payments with cards and compared to last year, and more than USD 12 Billion booking were made  on the platform.

“We believe that software is a commodity. A lot of our competitors are beating each other on price to the bottom. We wanted to consolidate the supply side of the software, gather data about the businesses, how they use what they use.” – William Zeqiri, CEO, Fresha.

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