Melbourne-based e-commerce startup, Little Birdie has raised USD 23.2 million as announced on May 24, 2021. The startup will be launching next month and with this funding, its valuation has reached USD 100 million.
The prelaunch funding was done by the Largest of Australia’s “Big Four” Banks, Commonwealth Bank of Australia who has now become a major investor for the startup.
After launching next month, the company is looking to expand itself in Southeast Asia and the United States but there is no fixed time period for international growth since it is dependent on the COVID 19 situation and when borders start to open.
About Little Birdie
Little Birdie is a Melbourne-based e-commerce startup that aims to become the “new homepage of online shopping”. With founder and CEO Jon Beros, Little Birdie is set to launch in Mid-June. It will collect 70 million products from different online brands and stores, as they have the aim to be the first place shopkeepers look when they want to buy something. The app can be used to track and compare products and look for price drops, sales, and offers.
The company is planning to integrate its shopping content, including exclusive offers, into its customer banking app, which reaches 11 million retail customers in Australia.
What does the CEO say?
“Australia’s e-commerce market is very competitive and quite fragmented with a lot of retailers fighting for market share. The pandemic accelerated online adoption and saw many retailers switch on an online presence, or shift their focus online. With so many players fighting for the attention of shoppers and driving up the cost of acquisition, Little Birdie can genuinely help retailers by providing a new marketing channel that delivers qualified customers’ leads.”
“Commonwealth Bank will be able to access Little Birdie’s catalog of shopping content to create targeted offers for customers, including features that link savings goals to specific items through its money management tools. Little Birdie will also seek two different types of brand partnerships, Firstly with retailers who come on board to promote their exclusive offers and products on Little Birdie and secondly with major brands and media companies that look to integrate our shopping content into their apps or websites. These integration partners ultimately deepen the value Little Birdie offers its retail partners by helping to amplify the reach of their offers to a wider audience.”
What does the investor say?
Commonwealth Bank group executive Angus Sullivan said, “We believe customers should have access to the world’s best digital experience and our partnership with Little Birdie will give customers access to exclusive industry-leading deals via the CommBank app.”
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