customer intelligence platform Databook

US-based customer intelligence platform tailored for enterprise applications, Databook raised US$ 16 million in Series A funding on 27 April 2021.

Investors: The funding round was led by Microsoft’s M12 and Salesforce Ventures, with participation from Threshold Ventures, Haystack and Firebolt. Databook’s total funds raised to date stands at US$ 22 million.

Purpose of the funding: The funds raised will be used by the company towards developing new products and expanding its workforce. It also hopes to acquire new clients around the world.

About Databook

Databook

Founded in 2017 by Alex Barrett, Anand Shah and Iñigo Beitia, Databook is an enterprise customer intelligence platform that drives enterprise sales productivity and performance at scale. The Databook Intent Dashboard is used by sales teams to prioritize accounts such as Databook Real-Time Insights that help to understand their customers and align with their outcomes and Databook Sales Decks to deliver customer content in one click.

Databook’s customers get access to its automated content creation tools, which can generate documents like executive one-pagers, emails, and benchmarking books. With the help of algorithms and big data analytics, Databook delivers an overview of a customer’s financial and operational performance or an account plan deck for the customer in question.

Databook’s lead investor, Salesforce estimates that the addressable market for customer intelligence will grow to US$ 13.4 billion by 2025, up from several billion today. Databook faces stiff competition, yet it claims to have experienced 300% year-over-year growth since its inception. Some of its competitors are Seismic, Highspot, Showpad and Outreach.

“In the sales and marketing tech space, we are defining a new category of customer intelligence focused on enabling a highly consultative, enterprise selling motion that’s designed to originate and close large opportunities. The vast majority of other tools in sales and marketing tech are designed to accelerate or automate the high volume, transactional selling motion that’s predominant in B2B organizations today. Since this is a necessary move for companies to maintain in some capacity, we view Databook as an additive and a complement to these solutions.” – said the company. 

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.

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