US-based Pearpop, a marketplace for social collaborations between creators, raised US$ 16M in its funding round on 16 April 2021.
Investors: The startup received US$ 10M in Series A financing led by Alexis Ohanian’s Seven Seven Six with participation from Bessemer Venture Partners and US$ 6M in prior seed financing co-led by Ashton Kutcher and Guy Oseary’s Sound Ventures and Slow Ventures, with participation from Atelier Ventures and Chapter One Ventures.
The Angel investors backing Pearpop include Abel Makkonen (The Weeknd), Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk, Griffin Johnson, Josh Richards, Kevin Durant (Thirty 5 Ventures), Kevin Hart (HartBeat Ventures), Mark Cuban, Marshmello, Moe Shalizi, Michael Gruen (Animal Capital), MrBeast (Night Media Ventures), Rich Miner (Android co-founder), Snoop Dogg and Tyga.
Founded in 2020 by Cole Mason, Spencer Markel and Guy Oseary, Pearpop is the marketplace for social collaborations between musicians, craftspeople, chefs, clowns, diarists, dancers, artists, actors, acrobats, aspiring celebrities and actual celebrities. It aims to empower creators to leverage and monetize their social currency in support of talent. The platform launched in October 2020. Since then, it has attracted almost 10,000 creators including names like Chainsmokers, DJ Snake, Snoop Dogg and many others.
Pearpop is being used by creators for –
· Building influence
· Creating viral music
· Raising money for charity
· Collaborating with celebrities.
The platform is being used by talent agencies as a way to further support their clients. Some of them include Talent X, Get Engaged, Next Step Talent and The Fuel Injector among others.
What the CEO has to say: “The initial concept came out of an obvious gap within the space: no marketplace existed for creators of all sizes to monetize through simple, authentic collaborations that are mutually beneficial. It soon became clear that this was a product that people had been waiting for, as thousands of people rely on our platform today to gain full control of their social capital for the first time starting with TikTok.” — Cole Mason, co-founder & CEO, Pearpop.
What the investors have to say: “Pearpop has the potential to benefit all social media platforms by delivering new users and engagement, while simultaneously levelling the playing field of opportunity for creators. The company has created a revolutionary new marketplace model that is set to completely reimagine how we think of social media monetization. As both a social media founder and an investor, I’m excited for what’s to come with Pearpop.” — Alexis Ohanian, Founder, Seven Seven Six.
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