Canadian startup Milk Moovement secures US $ 3.2 million in seed round

Milk Moovement, a Nova Scotia (Canada) based startup, announced on 15th April 2021 that it has raised US $ 3.2 million in its seed funding round. The round was led by Dynamo along with participation from Techstars, SOSV, Better Food Ventures, Bread and Butter Ventures, Matchstick Ventures and more.

Investors: Dynamo is a Tennessee (United States) based investment firm that was founded in 2016 by Allan Davis, Barry Large, Santosh Sankar and Ted Alling. It primarily invests in early-stage supply chain and mobility startups. Its portfolio includes companies such as Backbone, Stord, Amitruck, Stealth and more. 

“Dynamo reviews a huge number of startups every year that seek to modernize the food supply chain. What stood out to us about the Milk Moovement was the founders, their incredible long-term vision, and their engagement with the industry at many different levels. We wholeheartedly believe in the team’s ability to capture this vast market and bring innovative solutions to the dairy supply chain.”—Jon Bradford, partner at Dynamo.

Purpose of investment: Milk Moovement would utilise the funds from the current round to support its product development, software enhancement and international expansion.

About Milk Moovement:

Milk Moovement was founded in 2018 by Jonathan King and Robert Forsythe. It is essentially a cloud-based dairy supply chain software that tracks milk shipment from producers to processing plants and shows real-time quality and quantity information to all the players in the supply chain.

Currently, as the company claims, Milk Moovement is experiencing exceptional growth with established clients across Canada, the US and Australia. It will look forward to continuing on that track with plans to expand across the US and by opening a new office in Minneapolis, Minnesota. 

What the CEO has to say:

“Our proprietary software tracks all milk shipments from producers to processing plants and delivers real-time quality and quantity information to producers, processors, transporters, and cooperatives. We have experienced tremendous momentum in our core software offering as clients see the benefits of digitizing and optimizing their dairy supply chains. At Milk Moovement, we are committed to helping the industry thrive by modernizing the antiquated dairy supply chain to make it more efficient, sustainable, and profitable for everyone.”—Robert Forsythe, co-founder and CEO of Milk Moovement.

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