Singapore-based Social media analytics startup, Circus Social raised US$ 1 million in a pre-Series A funding round on 3 April 2021.
Investors: The funding round was led by Inflection Point Ventures. Other participants included Ganesh Mohan, head of strategy, Bajaj Finserv; Samit Shetty, chief executive officer, Navi FinServe Pvt. Ltd; Royston Tay and Kwok Yang Bin, co-founders of Zopim and Srinivasan Venkita Padmanabhan, president of Olam Group.
Purpose of the funding: The funds raised will be used to accelerate its growth in other markets, improve its sales, engineering and data sciences teams as well as scale new revenue streams.
About Circus Social
Founded in 2012 by Prerna Pant, Ram Bhamidi and Shalu Wasu, Circus Social is a social intelligence and social data analytics platform that offers a full suite of social & digital analytics services. It helps marketers in making better business decisions by collecting, augmenting and integrating social, online and offline News, through Dow Jones Factiva in a single platform.
Circus Social allows businesses to view real-time trends, spot crisis situations and benchmark campaigns by leveraging Artificial Intelligence, Machine Learning and big data. The brands and marketers on the Circus Social platform are able to use this data for insights generation, crisis prevention and better decision-making. Its social intelligence product – 20/Twenty scans, analyzes and visualizes the data for better understanding. Currently, the SaaS startup has clients across multiple industries in over 15 countries in the Asia Pacific.
What the CEO has to say: “Over 4 billion people are active on social media globally, collectively generating a massive number of conversations, engagement and activity every day. Our AI-powered social listening and analytics platform uses big data architecture and AI/ML algorithms to empower companies with comprehensive data and actionable insights in real-time.” — Ram Bhamidi, co-founder and CEO of Circus Social.
What the investors have to say: “Circus Social already has an enviable list of clients in Asia and this investment will help them strengthen their core teams and accelerate their growth. Brands want to know what their customers want and give it to them in real-time. Plain vanilla social marketing is passé. Circus Social’s founding teams’ understanding of AI and its use in social listening has proven its mettle.” — Mitesh Shah, co-founder, Inflection Point Ventures.
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