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India’s first Unicorn InMobi targets US IPO with an offering size of US$ 1B

India’s first Unicorn InMobi targets US IPO

India-based InMobi, a provider of global mobile advertising services is planning to list in the US by the end of 2021. InMobi is India’s first private company to reach unicorn status with venture funding. It is planning to kick off the IPO process in a few weeks when its board is set to meet to consider a listing.

IPO Details

The offering size of the IPO could be as large as US$ 1 billion. It would value InMobi anywhere between US$ 12 billion to $15 billion. If this IPO comes through, it would make InMobi the first unicorns of India to directly list in a US stock exchange. The banks that are in talks to work on the listing are JPMorgan Chase & Co., Goldman Sachs Group Inc. and Citigroup Inc. InMobi is about three months away from filing an S-1 statement (a registration document submitted to the US Securities and Exchange Commission).

About InMobi

InMobi

Founded in 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari and Piyush Shah, InMobi’s advertisement serving algorithm helps in optimizing the ranking of the advertisements served on mobile phones. InMobi provides many other campaign management services like strategy, executing, designing, managing and optimizing campaigns, advertisement creation, format and targeting services for advertisers.

The company’s monetization strategies help brands to monetize their site traffic by using a combination of performance and branding advertisements. Advertisers and publishers also get access to real-time reports. It helps them to monitor the advertisement campaigns performance and the status of site monetization. InMobi is headquartered in Bengaluru, India and has additional offices in New Delhi and Mumbai.

InMobi became India’s first unicorn in 2011. It operates in international markets including China, the US, South Korea, Australia and India. InMobi’s competitors include Facebook Inc. and Alphabet Inc.’s Google in the digital-advertising market. The pandemic has definitely helped ad-technology companies such as InMobi, as it has accelerated a shift to mobile in gaming, video streaming and shopping.

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.

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