Hype and Viima join hands to work together in the field of idea and innovation management

Germany-based Hype Innovation and Finland-based Viima Solutions collaborated to become a leader in the idea and innovation management software market on 23 March 2021, supported by Main Capital.

Hype’s majority shareholder, Main Capital, attracted Viima to join with the HYPE family, to provide a broader product offering to the customers and extend their support to all stakeholders within the corporate innovation ecosystem.

About Viima

Founded in 2013 by Jesse Nieminen, Viima’s mission is to help organizations make more innovation happen. It provides companies with cloud-based innovation management software that is seamless to use while offering enterprise-grade flexibility and security. The company claims to serve more than 10,000 organizations in 185 countries around the world. Its software collects, develops, prioritizes and analyzes ideas of all the employees in an organization. Viima gamifies the innovation process, makes it more interactive and effective. Viima serves both small and big organizations. Some of its users include If Insurance, Kanthal, L’Oréal, and Telia.

About Hype

Founded in 2001 by Enno Scholz, Frank Henningsen, Hype was created as a DaimlerChrysler spin-off. HYPE Innovation is a Social Business Software vendor specializing in innovation management. It offers sophisticated evaluation to companies. The platform empowers employees to interact, collaborate and innovate effectively and efficiently.

It supports the innovation ecosystem of the companies from early trend scouting and road mapping to concept creation and innovation portfolio management. Some of its notable clients include Procter & Gamble, BASF, Airbus, Bosch, General Electric, Nokia Siemens Networks, Roche and Hershey’s.

Statements by the stakeholders

“We warmly welcome Erkka and his team into the HYPE family. With Viima, our product portfolio provides targeted solutions for basically any customer segment, which means that HYPE will play an extensive role in supporting business growth all over the world. We are looking forward to exchanging best practices of the companies and becoming an even stronger innovation player together.” — Dr. Frank Henningsen, CEO of HYPE.

“We are excited to join the HYPE team and are looking forward to providing our clients with even more opportunities to rethink their innovation processes. We are proud of our accomplishments with the Viima team and see the combination with HYPE as an exciting next strategic step towards a successful future, both for the Group and our customers.” — Erkka Isomäki, CEO of Viima.

“The HYPE family is growing and we are happy to support HYPE in enhancing its exceptional market position in the innovation management software market. Viima expands the Group’s product offering and reaches customers that HYPE did not serve so far – this is a great strategic step for HYPE!” — Sven van Berge Henegouwen, Head of DACH at Main Capital Partners.

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