India-based communications platform-as-a-service (CPaaS) company ValueFirst was acquired by San Francisco-based cloud communications and customer engagement platform Twilio on 18 March 2021. The acquisition comes a year after Twilio began its operations in India.
Terms of the deal: The amount of the acquisition deal was not disclosed. The acquisition will help Twilio to penetrate the Indian market, with over 700 Mn internet users across mobile and broadband internet.
About ValueFirst
Founded in 2003 by Vishwadeep Bajaj, ValueFirst is an enterprise communication platform or a communications platform-as-a-service (CPaaS) platform that connects businesses with their consumers over telecom (SMS and voice) and Internet (chatbots, email, and over-the-top) channels. The company has its presence across India, Indonesia and the Middle East. Some of its notable clients include Google, IndiGo, TATA Motors, P&G, Info Edge and Axis Bank. ValueFirst had itself acquired three companies before including Cellnext Solutions in 2009, Gingersoft Media in 2012 and Octane in 2017.
“We’re obsessed with customer centricity and helping businesses have joyful conversations. Twilio and ValueFirst share very similar values. Twilio’s trusted brand, services, and global reach will enable us to service our customers in more meaningful ways.” — Vishwadeep Bajaj, CEO and founder of ValueFirst.
“With this merger, ValueFirst gets parentage of a world leader as it embarks upon its next phase of growth and leadership not just in India but also in the region.” — Ruchir Lahoty, an early ValueFirst investor with MegaDelta Capital.
About Twilio
Founded in 2008 by Evan Cooke, Jeff Lawson and John Wolthuis, Twilio is a developer platform for communications that is reinventing telecom by merging cloud computing, web service, and telecommunications. It helps developers and businesses to make communications more contextual by embedding voice, video, messaging and authentication into applications directly. The company is headquartered in San Francisco, California.
The demand for integrated communication services is soaring rapidly. This is enabled by data unification, intuitive chatbots, automation and AI, which helps to enhance the capabilities of existing communication platforms. The widespread adoption of chatbots is set to shape the CPaaS industry in the future.
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