According to its press release, Dropezy plans to use proceeds from the funding round to improve the platform, hire individuals, bring in more product features, create micro-distribution hubs to ensure fast and efficient deliveries, and develop private-labelling for more stock-keeping units (SKUs).
The startup also plans to introduce a pay later feature for its customers as part of a strategy to augment its business.
Chandni Chainani and Nitesh Chellaram founded the startup in 2019. Dropezy is a one-stop platform that delivers products like milk, bread, eggs, fruits & vegetables, staples, and much more right at the customer’s doorstep, every day. The startup recently created a new way of private-labelling to increase profit margins. Dropezy stated that going out to shop for daily provisions every day is a waste of time, money, and energy. Its mission is to provide hassle-free service to its customers. It stated that its team works their best to ensure effective and on-time delivery. The order will be delivered to the customer’s doorstep through open communication and excellent service without interruption.
Chandni Chainani said grocery shopping is indisputably important, and yet an unnecessary amount of effort and time is needed to buy products for daily needs. She adds that the startup aims to automate and simplify people’s shopping routine by becoming the first recurring-based e-grocery in the country and a one-stop-shop, not only for fresh items but also non-perishable ones.
Nitesh Chellaram said they realised customers do not mind going out once a month to do their shopping from big stores. He added that it’s the daily and weekly shopping that makes up for almost 70 per cent of the total consumer spend, which takes most of their time. He concluded by saying that the points mentioned above are also compatible with Indonesians pattern of expenditures, where they prefer to buy small, eat fresh, rather than gathering a lot of stuff at once for a long time.
Hemant Bhardwaj of Taurus Ventures said, “We believe Dropezy has identified a significant need in the Indonesian household. The shift around purchasing behaviour, especially with busier young families, makes this a very compelling opportunity.”
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