Indonesia-based D2C eyewear brand SATURDAYS announced in February 2021 that it has raised an undisclosed amount in a seed funding round from Indonesia-focused VC Alpha JWC Ventures and Kinesys Group. Alto Partners also contributed to the funding round.
The startup will use proceeds from the funding round to expand its online and offline platforms across Indonesia and develop its technical offerings, as announced in a press statement.
Rama Suparta and Andrew Kandolha founded SATURDAYS in 2016 to make high-quality eyewear accessible for everyone. Its eyewear is made in-house with quality materials like Italian acetate and ultra-lightweight Japanese titanium for customers in Asia. It has physical stores across Indonesia and has also launched an app to make it easy for customers to try on eyewear virtually. The app also includes features such as vision test booking led by qualified opticians at home. Customers can choose a try-on date where the optician brings ten frames of their choice to their homes with a speciality coffee for free.
Rama Suparta said the company also intends to provide a supreme experience to all its customers, who for long have been used to shopping for eyewear in dull, conventional manners. He also added that they would keep updating their products and services to become the leading market leader in Indonesia’s eyewear industry. The startup delivers its products without charging any shipping costs throughout Indonesia. Customers also get to return their ordered products for free if they do not suit their needs. SATURDAYS presently runs eight stores in the Greater Jakarta Area and has managed to add three more to its list of stores despite the COVID-19 pandemic.
The company said it is inspired by US-based unicorn startup Warby Parker and aims to revolutionise the eyewear industry by creating authentic eyeglasses that are affordable and making the purchasing process convenient.
About Alpha JWC Ventures
Alpha JWC Ventures was established in 2015 by Chandra Tjan and Jefrey Joe. Its debut fund of US$ 50M was launched in 2016 as Indonesia’s first autonomous and institutional early-stage venture capital fund. Since then, the fund has been invested in 23 companies across Southeast Asia, mostly in Indonesia, with more than 90 per cent of these startups having received follow-on funding.
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