Home Breaking News Dating app Aisle bags undisclosed sum in Pre-Series A funding

Dating app Aisle bags undisclosed sum in Pre-Series A funding

Indian Startup

Dating app Aisle bags undisclosed sum in Pre-Series A funding
Dating app Aisle bags undisclosed sum in Pre-Series A funding

Bengaluru, India-based dating app Aisle has announced in February 2021 that it has bagged an undisclosed sum in pre-Series A funding from Anas Rahman Junaid (Founder and Managing Director of Hurun India), Vinod Jose (Konglo Ventures’ founder) and several angel and existing investors.

The startup will use proceeds from the funding round to enter Tier-II markets across the country and expand in other countries with non-residential Indian presence, as said in a statement.

Able Joseph founded Aisle in 2014. The Aisle app connects Indian-origin people from around the world, who are seeking serious relationships and contends with popular dating apps Tinder and Bumble, among others. The startup said its platform’s exclusive algorithm prioritises results based on language, hobbies, cultures and interests, among others. Aisle turned EBITDA positive after noting an 85.24% compound annual growth rate over the last three financial years. The dating platform also claims it has beaten Bumble in terms of the number of app downloads in India. Currently, it has over 3 million users, of which 9% are NRIs spanning 100 countries. Recently, it added the ‘Rooms’ feature on its app, wherein users can interact before matching with anyone. The app also launched ‘Concierge’, an extension of Aisle Premium. In Aisle Concierge, users can browse through a collection of handpicked profiles all in one place, rather than having to Like or Pass a profile to see who’s next, unlike its basic version. Users also get a badge to be noticeable and display their essentialities to the rest of the community. They would also get unlimited Invites & Likes, which, when sent, are chosen over the others’ to be noticed sooner by the other users.

CEO Able Joseph said the team is proud to have introduced a high-intent dating product solely for Indians in 2014. He added that back then, only Tier-I cities were interested in and ready for their product, and dating etiquette was far from where it has reached today. Things have changed since the lockdown and people residing in Tier-II cities are also showing increasing acceptance of technology and its use in their daily lives. This will help them implement their plans for India and help young Indians in their late 20s, and 30s meet the right partner while also honouring the Indian culture and tradition.

Anas Rahan Junaid said, “The Indian dating industry is one of the fastest-growing in the world and the fact that Aisle addresses high-intent dating, helps them stand out from the clutter. We believe Able, and his team is working on a sustainable solution that could potentially transform the Indian dating industry.”

Before this funding round, the startup had raised funding on February 14, 2017, led by CIO Angel Network and Konglo Ventures.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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