India-based Ripplr, a full stack tech distribution and logistics company has raised US$ 3 million in its Series A round of funding on 20 January 2021.
Investors: The funding round was led by Zephyr Peacock India Growth Fund with participation from Yukti which is the Chand Family Office and existing investors 3One4 Capital.
Founded in 2019, Ripplr offers a technology platform for authorised dealers of large consumer brands. It allows them to track their business metrics, finance options, analytics and operational support. India’s consumer good business a massive and while there are numerous players in the supply chain ecosystem Ripplr aims to become the most organised technology player. The startup is headquartered in Bengaluru.
The pandemic has given new opportunities to Ripple to grow as the consumer goods sector was left disrupted and the need for a technology solution to make the mile distribution easier is more than ever.
Ripplr uses predictive analytics to manage demand and inventory for brands and retailers. It provides them information on sales orders, inventory and delivery status through its customized dashboards. This helps the brands in reducing wastage and loss of sale at retail endpoints.
The company is operating in more than six cities with around 6000 retailers across India. Some of the notable clients of Ripplr include Dabur, Reckitt & Benckiser, Patanjali, Too yum, Britannia, McDonald’s, Tata consumer Brands and Godrej Consumer.
What the founders have to say: “We have set in place the fundamentals of our tech-enabled business that will emerge as the next generation data-led distribution network. This will also be great leverage for emerging brands that want to identify and reach their customer cohorts without spending large marketing budgets,” said Santosh Dabke, Co-Founder of Ripplr.
What Investors have to say: “FMCG companies and emerging consumer brands will increasingly partner with tech-driven distribution businesses and use their internal resources for branding, marketing, and advertising. Ripplr, which is integrating technology and distribution, is well-positioned to offer distribution as a service and solve for complexities,” said Pankaj Raina, managing director of Zephyr Peacock.
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