London-based brand builder, Genflow, secured US $11 million in an investment led by UK investor, BGF (Business Growth Fund). This information was announced earlier today, January 21, 2021. The startup provides a mobile tech and e-commerce framework designed to help influencers launch their own companies.
Purpose of the Investment
Genflow plans to harness the investment to further scale its offerings and facilitate international expansion. In essence, they believe this investment will bring them a step forward in delivering their services to the global market.
Products & Services offered
Genflow is a brand-as-a-service (BaaS) platform that helps influencers develop their brands, sell products and generate revenue from their audiences. They accomplish this by adopting several techniques such as planning, traditional branding, marketing strategies, and product design. Genflow works with established clients, who already possess a substantial social media following, worked with other brands, done some travelling and is ready to develop their long term future by owning a business. The startup manages every aspect of the brand including:
- Manufacturing
- Shipping
- Fulfillment
- All types of advertisement
- Final launch of the company.
In addition to offering branding services, Genflow also provides a tech platform with their own software stack. According to the company, “We are a platform that offers a complete infrastructure from development, manufacturing, design and logistics through to content creation, marketing and strategy to drive revenue and profit”
How does the process work?
Genflow is approached by influencers who present to them a business idea or a question of what brand to launch. The startup then utilizes their in-house built software; “Genlytics” in deciding the type of brand based on factors like analytics, previous brand partners, breakdown of their followers and potential sales value.
Once the above is carried out, Genflow incorporates the client and kicks off the brand building process. They offer two broad branding options:
- A social media platform with gated content, mobile apps, membership clubs and more.
- A D2C e-commerce platform selling physical products.
Users and Trends
The startup’s customer roster includes high-profile influencers in the industry like Jordyn Woods, Anthony Joshua, Corrina Kopf and many more. In the past four years, Genflow has been working behind the scenes with some of the biggest (mostly social media) influencers in the globe and have helped them make over US $100M in brand value. In the words of Hanif (CEO of Genflow),”We are proud that every one of our launched brands is profitable and developing year on year which is conclusive proof that our approach works.”
About the Company
Genflow is a brand building agency established by Shan Hanif in the year 2016. Its headquarters lie in London, England. The company is privately held and deals majorly in the entertainment industry. They specialize in creating brands with a focus on Fitness, Beauty, Nutrition and Apparel. The company aims to keep servicing high-profile clients in Europe and ultimately expand by providing services to influencers in the global market.
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