Xentral, a German based startup just secured a sum of US $20 million in a series A funding round. This information was announced on the 14th of January 2021 and the round was led by Sequoia Capital. Also in attendance was the Visionaires Club, a B2B-focused VC in Berlin.
Xentral is a software startup with a major focus on Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. These aforementioned services are targeted to SMEs and they are meant to provide a variety of back office features for the average online SME. The startup also offers other services including packaging, accounting, fulfillment, sales management and order & warehousing.
The startup aims to utilize all resources at its disposal in providing top-notch ERP and CRM services for small and medium enterprises. In the words of Benedikt Sauter, the co-founder and CEO of Xentral, the startup wants “to build a better ecosystem so our customers can run their business better.”
The primary focus of Xentral is to develop a platform that is entirely easy to implement and use regardless of the type of business being run as long as sales is being carried out online. In this regard, the startup emphasized the importance of having at least one person on a business team who understands the value of enterprise resource planning.
Sequoia Capital (the lead investor of the round) has invested in a lot of other startups all of which were done from afar. This funding round is Sequoia’s very first high-profile VC’s investment in Europe since their official opening in the region.
Founded in the year 2015 by Benedikt Sauter and Claudia Sauter, Xentral is headquartered in the European Union region. Their main point of operation is located at Augsburg, Bayern, Germany. The startup seeks to hold a leading position in the ERP and CRM software industry in Germany. They also hope to expand to other parts of Europe and ultimately to other parts of the world.
Luciana Lixandru, a new partner in Sequoia Capital and another addition to Xentral’s board said “ERP sounds a bit scary because it reminds me of companies like SAP, long implementation of cycles, etc. But here it’s the other way around, starting with one module and adding more. It is therefore very slim and easy to use. For small businesses, it has to be very simple. I think this will be something like Shopify for ERP.”
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